YouGov FMCG/ CPG Rankings 2021 - Mexico

YouGov
September 22, 2021, 5:00 AM UTC

Marking the first in an annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, an overall measure of brand health calculated by averaging Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

This year's rankings highlight the top performing brands in Mexico for the following FMCG/CPG categories:

  • Alcohol
  • Personal Care
  • Facial & Body Care
  • Soft Drinks
  • Dairy
  • Snacks

To learn more about the methodolgy behind YouGov rankings, receive a free brand health check, or see how close your brand is to the top 10, get in touch.

YouGov FMCG/CPG Rankings 2021 in Mexico: Alcohol

YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: ALCOHOL
Rank Brand Name Score
1 Don Julio 41.4
2 Baileys 32.9
3 Buchanan's 32.4
4 Johnnie Walker 31.5
5 Victoria 30.8
6 Heineken 28.2
7 Modelo Especial 27.2
8 Jack Daniel's 25.6
9 Jose Cuervo 23.7
10 Corona Extra 23.1
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The Top 10 Alcohol Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

YouGov FMCG/CPG Rankings 2021 in Mexico: Personal Care

YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: PERSONAL CARE
Rank Brand Name Score
1 Gillette 48.6
2 Oral-B 41.5
3 NIVEA 40.2
4 Rexona 31.4
5 Listerine 30.2
6 Old Spice 20.9
7 Axe 19.8
8 Garnier 19.6
9 Lady Speed Stick 17.9
10 OBAO 14.7
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The Top 10 Personal Care Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

YouGov FMCG/CPG Rankings 2021 in Mexico: Facial & Body Care

YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: FACIAL & BODY CARE
Rank Brand Name Score
1 Dove 37.3
2 NIVEA 30.2
3 Lubriderm 26.2
4 Huggies 25
5 Mennen 23.5
6 Palmolive 23
7 Johnson's Baby 20.9
8 POND's 20.3
9 L'Oréal 19.9
10 Grisi 19.6
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The Top 10 Facial & Body Care Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

YouGov FMCG/CPG Rankings 2021 in Mexico: Soft Drinks

YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: SOFT DRINKS
Rank Brand Name Score
1 Bonafont 51.4
2 Ciel 40.9
3 Epura 38.2
4 Jumex 37.8
5 Peñafiel 34.8
6 Gatorade 33.2
7 Del Valle 29.1
8 Coca-Cola 27.7
9 Sidral Mundet 27.6
10 Electrolit 26.9
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The Top 10 Soft Drink Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

YouGov FMCG/CPG Rankings 2021 in Mexico: Dairy

YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: DAIRY
Rank Brand Name Score
1 LALA 48.5
2 Alpura 41
3 Yakult 39.5
4 Danone 31.2
5 Carnation 27.4
6 Danonino 26
7 Activia 25.2
8 Yoplait 24.1
9 DanUp 15.1
10 Sofúl 9.6
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The Top 10 Soft Dairy Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

YouGov FMCG/CPG Rankings 2021 in Mexico: Snacks

YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: SNACKS
Rank Brand Name Score
1 Sabritas 36.7
2 Doritos 32.1
3 Ruffles 31.5
4 Chip's 25.1
5 Cheetos 24.9
6 Fritos 21.7
7 Mafer 20.4
8 Takis 16.9
9 Hot Nuts 16.8
10 Tostitos 16.7
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The Top 10 Snack Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.  

Methodology

The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.  

The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).  

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.