This morning, Taylor Swift announced the surprise release of her ninth studio album, called “Evermore.”
In social media posts announcing the album release, she referred to “Evermore” as the sister record to her most recent album, folklore, which was released in July.
A YouGov survey conducted shortly after the “Evermore” album announcement finds that a majority (73%) of Americans who are “very familiar” with Swift’s music are interested in listening to the new album when it is released at midnight.
About one-quarter (26%) of Americans overall are interested in listening to the album.
"Evermore” will undoubtedly be compared to Swift’s collection of previous work – but which (existing) Taylor Swift album do fans like best?
Among those who are at all familiar with Taylor Swift’s music, 11% say the “1989” album is their favorite, while a nearly identical number (10%) select “Red” as their top pick.
Those who describe themselves as “very familiar” with Swift’s music are especially likely to choose “Red” (15%), “1989” (14%), “Reputation” (13%), or “Fearless” (13%) as their favorite album.
Her most recent album, “folklore,” ranks near the bottom of the list, with 5% saying that this is their favorite record from Swift. Among those who say they’re “very familiar” with her music, 9% chose “folklore” as their top pick, tied with 2019’s “Lover” and her debut album “Taylor Swift.” Another 44% say they don’t know what their favorite album from the singer is.
See the full results from this YouGov Poll and contact firstname.lastname@example.org for additional information
Methodology: This survey was conducted of 1,500 US adults, including 1,223 who are very, moderately, or slightly familiar with Taylor Swift’s music. Respondents were surveyed through YouGov Direct on December 10, 2020. Data is weighted on age, gender, education level, political affiliation, and ethnicity to be nationally representative of adults in the United States. The margin of error is approximately 2.5% for the overall sample.