Stephen King Books | YouGov Poll: October 12 - 16, 2022

YouGov
October 20, 2022, 4:16 PM GMT+0

Results, interactive data, and methodology on American attitudes on Stephen King and his novels from an October 12 - 16, 2022 YouGov poll.

Results

Toplines: Results among U.S. adult citizens for every question

Tables: Results for every question, broken down by attributes such as race, age, gender, and political party

Explore the Data with Crunchboxes

  • Select a survey question using the top purple menu.
  • Use the red-orange menu in the top right to create a crosstab.
  • Use the filter menu at the bottom left to filter by age, gender, or education level
  • Change the chart type or view a table
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Methodology

How respondents were selected: From YouGov’s opt-in panel using sample matching. A random sample (stratified by gender, age, race, education, geographic region, and voter registration) was selected from the 2019 American Community Survey.

Who responded: 1,000 U.S. adult citizens

How: Online

When: October 12 - 16, 2022

How the sample was weighted: According to gender, age, race, education, 2020 election turnout and Presidential vote, baseline party identification, and current voter registration status. Demographic weighting targets come from the 2019 American Community Survey. Baseline party identification is the respondent’s most recent answer given prior to March 15, 2022, and is weighted to the estimated distribution at that time (33% Democratic, 28% Republican).

Margin of error: Approximately 3% for the overall sample

Related surveys

All YouGov America public surveys

Survey team

Linley Sanders

Taylor Orth

Ian Davis

Carl Bialik

Image: Adobe Stock (dennizn)

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