Results, interactive data, and methodology on American attitudes on Stephen King and his novels from an October 12 - 16, 2022 YouGov poll.
Toplines: Results among U.S. adult citizens for every question
Tables: Results for every question, broken down by attributes such as race, age, gender, and political party
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Select a survey question using the top purple menu.
Use the red-orange menu in the top right to create a crosstab.
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How respondents were selected: From YouGov’s opt-in panel using sample matching. A random sample (stratified by gender, age, race, education, geographic region, and voter registration) was selected from the 2019 American Community Survey.
Who responded: 1,000 U.S. adult citizens
When: October 12 - 16, 2022
How the sample was weighted: According to gender, age, race, education, 2020 election turnout and Presidential vote, baseline party identification, and current voter registration status. Demographic weighting targets come from the 2019 American Community Survey. Baseline party identification is the respondent’s most recent answer given prior to March 15, 2022, and is weighted to the estimated distribution at that time (33% Democratic, 28% Republican).
Margin of error: Approximately 3% for the overall sample
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Image: Adobe Stock (dennizn)