YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.

Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

Using the powerful YouGov BrandIndex, the top 10 biggest brand movers are determined across 13 metrics within media consumption, brand health, and purchase intent.

How can brand activism impact consumer sentiment?

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

US: Jack in the Box to hire a Twitch streamer – Which fast food joint do gamers favor?

Results, interactive data, and methodology on American attitudes on violence in video games from a June 7 - 10, 2022 YouGov survey

New YouGov polling shows that Americans’ expectations have shifted along with the TV landscape. Viewers now prefer commercial-free hour-long serialized shows, released all at once.

A recent YouGov poll finds that most TV watchers agree that the rise of streaming has brought about changes in the type of video content that is produced and how it is consumed.

YouGov's latest Profile Peek sheds light on Americans that believe cryptocurrencies are the future of online financial transactions

A recent YouGov poll asked Americans their opinions on 16 emerging technologies, ranging from cryptocurrency and virtual reality, to lab-grown meat and artificial organs.

PCs and smartphones remain the most popular gaming instruments worldwide. Which are the other popular devices?

The YouGov framework dives into the risks and rewards of getting involved in social issues.

A look at markets and demographics in which gaming influencers hold the most sway?

A look at the shares of consumers in four key gaming markets – the United States, the United Kingdom, Germany, and France – that played the Minecraft in the last month.

Video games, commercials, and social media are crucial in capturing the attention of the world’s young consumers.

Super Smash Bros. is the most popular fighting title in the esports world.