When American men clean their face, most (56%) reach for the same type of soap that they use to wash their hands or body.

A YouGov poll of more than 5,000 US adults finds that 45% of Americans think the US response to COVID-19 has been worse than that in other countries.

Among US adults who would be willing to get the COVID-19 vaccine, 18% would be willing to get their shot overnight between the hours of midnight and 3 a.m.

31% of Americans kicked off 2021 by setting a New Year’s resolution, with almost half (48%) of these people stating that their goal was to lose weight. It makes sense then, that a weight loss company should register the largest rise in Ad Awareness of any brand in the US this month.

41% think the federal government is handling the vaccine rollout well, but about as many (44%) think the government is doing a bad job of this.

A YouGov poll of more than 5,000 US adults finds that a majority (61%) have never worn two face masks layered on top of each other.

In some countries as many as one in five have suffered the loss of a loved one to the disease

People in nine key European nations are noticeably more willing to get vaccinated against coronavirus

2020 has been a year of both challenges and opportunities for many of Singapore’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

People would feel most comfortable about coronavirus vaccines developed in Germany, Canada or the UK

Thais, Britons and Danes are the most willing to take the vaccine

Moderna and Pfizer achieved the highest gains in Ad Awareness of any brands in the US in December.

% of people in each territory who say they will take the coronavirus vaccine, or who have already done so

Half (52%) of Americans believe the speed of vaccine distribution in the United States has been moving too slow.

One in four say they will be celebrating it with people from outside their household

One in three Americans will be celebrating Christmas with people from other households

YouGov data shows that developing a vaccine for a virus that's plaguing global humanity can be very good for your brand.

Among those who have felt at all lonely during the last year, 43% say that they think this holiday season will be more lonely than usual.

A new international YouGov study looks at attitudes to mental health in different countries.

A YouGov survey of nearly 26,000 people across 21 countries and regions finds that at least half of respondents in many places have been using cash less often because of the COVID-19 pandemic.