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Ivanka Trump
36%

Ivanka Trump

Public Figure
The 1621st most popular and the 10th most famous all-time person
Ivanka Trump (Brand)
29%

Ivanka Trump (Brand)

Brand
The 102nd most popular and the 36th most famous clothing & footwear brand
Paul Anka
41%

Paul Anka

Music Artist
The 21st most popular and the 12th most famous jazz music artist
Franka Potente
19%

Franka Potente

Actor
The 436th most popular and the 456th most famous contemporary actress
Serge Ibaka
17%

Serge Ibaka

Sports Personality
The 50th most popular and the 42nd most famous contemporary basketball player
Sri Lanka
27%

Sri Lanka

Country
The 87th most popular and the 109th most famous country
Vanna White
56%

Vanna White

TV Personality
The 8th most popular and the 41st most famous contemporary tv personality
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Health, medicine, & beauty

  • All
  • Topics
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  • Article

    Most men use hand soap or body wash to clean their face

    When American men clean their face, most (56%) reach for the same type of soap that they use to wash their hands or body.

    2 days ago
  • Article

    A quarter of Americans think the US response to COVID-19 has been better than most other countries’

    A YouGov poll of more than 5,000 US adults finds that 45% of Americans think the US response to COVID-19 has been worse than that in other countries.

    4 days ago
  • Article

    One in five Americans would be willing to get vaccinated in the middle of the night

    Among US adults who would be willing to get the COVID-19 vaccine, 18% would be willing to get their shot overnight between the hours of midnight and 3 a.m.

    24 days ago
  • Article

    January advertiser of the month US: WW (Weight Watchers)

    31% of Americans kicked off 2021 by setting a New Year’s resolution, with almost half (48%) of these people stating that their goal was to lose weight. It makes sense then, that a weight loss company should register the largest rise in Ad Awareness of any brand in the US this month.

    25 days ago
  • Article

    Americans are split on how well the COVID-19 vaccine rollout is going

    41% think the federal government is handling the vaccine rollout well, but about as many (44%) think the government is doing a bad job of this.

    about 1 month ago
  • Article

    One in three Americans have ever doubled up on face masks, but few do so frequently

    A YouGov poll of more than 5,000 US adults finds that a majority (61%) have never worn two face masks layered on top of each other.

    about 1 month ago
  • Article

    Global study: how many people know someone who has died from COVID-19?

    In some countries as many as one in five have suffered the loss of a loved one to the disease

    about 1 month ago
  • Article

    Europe is becoming more pro-vaccine

    People in nine key European nations are noticeably more willing to get vaccinated against coronavirus

    about 1 month ago
  • Article

    These brands had the most effective ad campaigns in Singapore in 2020

    2020 has been a year of both challenges and opportunities for many of Singapore’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

    about 2 months ago
  • Article

    How much difference does it make to people where a COVID vaccine was developed?

    People would feel most comfortable about coronavirus vaccines developed in Germany, Canada or the UK

    about 2 months ago
  • Article

    International study: How many people will take the COVID vaccine?

    Thais, Britons and Danes are the most willing to take the vaccine

    about 2 months ago
  • Article

    Ads of the Month US – Moderna and Pfizer

    Moderna and Pfizer achieved the highest gains in Ad Awareness of any brands in the US in December.

    about 2 months ago
  • Article

    COVID-19: Willingness to be vaccinated

    % of people in each territory who say they will take the coronavirus vaccine, or who have already done so

    about 2 months ago
  • Article

    America Speaks: Do they think vaccine distribution has been too fast or too slow?

    Half (52%) of Americans believe the speed of vaccine distribution in the United States has been moving too slow.

    about 2 months ago
  • Article

    What are Americans doing for New Year’s Eve 2020?

    One in four say they will be celebrating it with people from outside their household

    2 months ago
  • Article

    Could Christmas be a super spreader event?

    One in three Americans will be celebrating Christmas with people from other households

    2 months ago
  • Article

    Vaccine news gives pharmaceutical companies a shot in the arm

    YouGov data shows that developing a vaccine for a virus that's plaguing global humanity can be very good for your brand.

    3 months ago
  • Article

    Many Americans are anticipating a lonely holiday season

    Among those who have felt at all lonely during the last year, 43% say that they think this holiday season will be more lonely than usual.

    3 months ago
  • Article

    How COVID-19 is affecting mental health across the globe

    A new international YouGov study looks at attitudes to mental health in different countries.

    3 months ago
  • Article

    COVID-19 is changing how people use cash around the world

    A YouGov survey of nearly 26,000 people across 21 countries and regions finds that at least half of respondents in many places have been using cash less often because of the COVID-19 pandemic.

    3 months ago

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