But more than half say that it doesn’t matter whether they get “likes” on their photos

Social media is a preoccupation for many Americans, but social media users have a complex relationship with the feedback they receive on the platforms. A recent YouGov study sought to examine the way online commenting affects people emotionally.

While 26% of Americans post photos of themselves once a week or more, only 10% say that getting “likes” is very important to them. A total of 39% said that likes were at least somewhat important to them. For many, a more personal dose of internet feedback has a greater impact. 61% said that reading a comment on their own post had made their day – only 26% said that a comment had ruined their day.

Most people said positive comments had greater power to impact them than negative comments did. A total of 44% of respondents said they’ve felt better about themselves from a comment on something they posted, whereas only 20% said they’d felt bad about themselves from the same.

For complete results, see here.

Discover more about YouGov research

Fill out the form below and one of our experts will be in touch.
Related Content