Poll Results: Newspaper Endorsements

October 04, 2016, 8:43 PM UTC

These are the topline results of a YouGov survey of 1000 US adults interviewed September 29-30, 2016 on newspaper endorsements. The margin of error is 4.6%.

Click here to see full tables and demographic crossbreaks

How much do you trust your local newspaper?
A lot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13%
Somewhat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43%
Not very much . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19%
Not at all . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6%
I don’t read a local newspaper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18%
Not sure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1%

Do you think newspapers should or should not endorse political candidates?
They should endorse candidates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24%
They should not endorse candidates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51%
Not sure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26%

Thinking back to 2012, do you happen to remember who your local newspaper endorsed in the presidential election?
Asked of panelists who read local newspapers
My local newspaper endorsed Barack Obama . . . . . . . . . . . . . . . . . . . . . . . . . . .23%
My local newspaper endorsed Mitt Romney . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8%
My local newspaper didn’t endorse either candidate . . . . . . . . . . . . . . . . . . . . .11%
I don’t remember who my local newspaper endorsed . . . . . . . . . . . . . . . . . . . .43%
Not sure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15%

Do you happen to know if your local newspaper has endorsed a candidate in this year’s presidential election?
Asked of panelists who read local newspapers
My local newspaper endorsed Hillary Clinton . . . . . . . . . . . . . . . . . . . . . . . . . . . .15%
My local newspaper endorsed Donald Trump . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4%
My local newspaper hasn’t endorsed either candidate . . . . . . . . . . . . . . . . . . . 26%
Not sure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55%

Does your newspaper endorsing Hillary Clinton:
Asked of panelists whose local newspapers have endorsed Hillary Clinton
Make you more likely to vote for her . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14%
Make you less likely to vote for her . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27%
Not affect how likely you are to vote for her . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55%
Not sure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%

Does your newspaper endorsing Donald Trump:
Asked of panelists whose local newspapers have endorsed Donald Trump
Make you more likely to vote for him . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12%
Make you less likely to vote for him . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40%
Not affect how likely you are to vote for him . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48%
Not sure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -