Do you prefer bar soap or body wash/liquid soap when you shower?

Explore YouGov's freely accessible data

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.

From the latest political surveys to in-depth analysis, find out what the world thinks.

Business & economy

Digital, technology & media

Entertainment, arts, & culture

Health & science

International

Politics & current affairs

Discover Key Insights on the Canadian Election 2025

The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.

Canadian Election 2025

Helping the world's most recognised brands, media owners and agencies

Get intelligence from our ever-growing source of consumer data on 29 million+ registered panel members in 55+ markets.

/Research Reality.

Explore

Surveys

Self-serve Surveys

Serviced Surveys

Custom Research

Plan

Audience Intelligence

FREE Profiles Lite

Global Profiles

Profiles

Activate

Campaign Activation

Audience Data

Track

Brands & Campaigns

Members

I take surveys and earn points as a member of the YouGov panel.

Sign in as a member

Business

I access YouGov products and services as a business.

Sign in as a client

Members

Join millions of others in sharing your opinion on politics, sport and more.

Sign up as a member

Business

Access audience intelligence, brand tracking and research about your sector.

Sign up as a client