Data Journalist

Millennials, particularly women, are more likely to shop around for hair stylists

A good haircut can do wonders for a person’s self-image and even boost confidence in some. Changing one’s hair doesn’t go unnoticed either – a YouGov poll last year found that more than half of Americans say “most” (20%) or at least “some” (36%) people notice their new hairdo. Given the positive effects a good haircut can have, it’s no surprise that most people remain loyal to a barber or stylist they trust their hair to. A new survey from YouGov Omnibus finds that more than a third of Americans (38%) always see the same person for a haircut.

A fifth (22%) report that they “often but not always” see the same person, while 17% say they “generally see different people” for their haircuts.

Results appear generally uniform when it comes to gender. Nearly the same amount of men (39%) and women (37%) say they “always” see the same person when it comes time to get a haircut. Men (25%) are five percentage points more likely to say they try to see the same hair stylist “often” compared to their female counterparts (20%). And close to a fifth of women (19%) say they see different people each time they get their haircut.

Fidelity to a particular barber or hair stylist may be a generational quality though. Nearly half of Americans over 55 (48%) say they “always” see the same barber while just a quarter of millennials aged 18 to 24 say the same (25%). The likelihood for these younger millennials (32%) to sometimes get their haircut by someone other than their normal barber or stylist is ten percentage points higher than the national average (22%).

YouGov Profiles tells a more granular story. A look at female millennials 18 to 34 shows that they they are just as likely to go to a different hair stylist every time they need a haircut (26%) as they are to “always” see the same stylist (26%). The trend remains unique to this group. Most of their male counterparts at the same age say they are more likely to “always” visit the same person (31%).



Learn more about YouGov Omnibus and YouGov Profiles

Image: Getty

Fast, rich, reliable opinion

Contact us now to reach national or bespoke groups in the UK or abroad with results delivered as soon as the very next day.
Related Content