Most Americans don’t think Valentine’s Day is a "real” holiday

Jamie BallardFreelance Data Journalist
February 02, 2021, 1:00 PM GMT+0

Some businesses, like greeting card companies, florists, and chocolatiers would have you believe that Valentine’s Day is an especially important holiday. But are Americans buying it?  

In a YouGov poll of more than 21,000 US adults, a majority (57%) say that Valentine’s Day is celebrated more because of pressure from commercial entities. Only (28%) say that they think Valentine’s Day is celebrated more because it is a “real” special occasion.  

YouGov’s data also suggests that men (30%) are slightly more likely than women (25%) to say they think Valentine’s Day is a “real” special occasion – though majorities of both men (56%) and women (58%) say otherwise.  

Even though most Americans apparently don’t consider it a legitimate holiday, data from YouGov Ratings suggests that most (57%) people say they have a positive opinion of Valentine’s Day. Just 14% say they have a negative opinion of the occasion, and 26% say they are neutral about it. Women (61%) are more likely than men (53%) to say they have a positive opinion of Valentine’s Day. 

Related: Half of women say they have been disappointed by a partner on Valentine's Day 

Methodology: 21,634 US adults were surveyed between January 29 – February 1, 2021. The responding sample is weighted to be representative of the US population.   

Image: Getty  

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