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Explore YouGov's freely accessible data

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.

From the latest political surveys to in-depth analysis, find out what the world thinks.

Business & economy
Digital, technology & media
Entertainment, arts, & culture
Health & science
International
Politics & current affairs
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Society
Sports
Travel & transport
All Topics
For Business

Helping the world's most recognised brands, media owners and agencies

Get intelligence from our ever-growing source of consumer data on 29 million+ registered panel members in 55+ markets.

/Research Reality.

Explore

Surveys

Self-serve Surveys
Serviced Surveys
Custom Research
Plan

Audience Intelligence

FREE Profiles Lite
Global Profiles
Profiles
Activate

Campaign Activation

Audience Data
Track

Brands & Campaigns

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BrandIndex
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The most popular brands (Q2 2025)

popularity is the % of people who have a positive opinion of a brand. Find out more

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  • 1M&M'sM&M's97%85%
  • 2RitzRitz98%83%
  • 3Band-AidBand-Aid96%81%
  • 4DawnDawn97%80%
  • 5Frito-LayFrito-Lay99%79%
  • 6Lay'sLay's98%79%
  • 7BountyBounty98%78%
  • 8Betty CrockerBetty Crocker96%78%
  • 9Heinz KetchupHeinz Ketchup98%78%
  • 10Levi'sLevi's98%78%
  • 11KleenexKleenex97%78%
  • 12CloroxClorox97%77%
  • 13JifJif98%77%
  • 14Kit KatKit Kat97%77%
  • 15OreoOreo100%77%
  • 16Rice Krispies TreatsRice Krispies Treats99%76%
  • 17SamsungSamsung98%76%
  • 18Welch'sWelch's97%76%
  • 19SnickersSnickers99%76%
  • 20FritosFritos96%76%
rankings in Consumer
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