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The Most Popular Brands (Q4 2022)
popularity
is the % of people who have a positive opinion of a brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
M&M's
97%
83%
2
Band-Aid
97%
82%
3
Dawn
97%
82%
4
Ziploc
98%
81%
5
Clorox
98%
81%
6
Hershey's
98%
81%
7
Kleenex
98%
80%
8
Energizer
97%
80%
9
Lay's
98%
80%
10
Reese's Peanut Butter Cup
97%
80%
11
Bounty
97%
79%
12
Lysol
98%
79%
13
Ritz
98%
79%
14
Kit Kat
97%
78%
15
Betty Crocker
97%
78%
16
Oreo
98%
78%
17
Heinz
97%
77%
18
Hershey's Kisses
97%
77%
19
Crest
99%
77%
20
Doritos
97%
77%
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rankings in Consumer
brands
clothing & footwear brands
department stores
grocery stores
speciality retail stores
tools & hardware brands
other data in Consumer
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