When YouGov surveys Americans, we aim to ask questions that accurately measure their beliefs, expectations, and behaviors. How we ask these questions can affect how survey takers respond.

Many Americans are paying a lot for housing, worrying about housing costs, and having trouble finding affordable housing in their areas.

Americans and Germans rank at the top of the tipping tables across all nine of the services we asked about.

Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

Pepperoni has many lovers and few haters: Fewer than 1% of Americans say it's their least favorite topping.

Using the powerful YouGov BrandIndex, the top 10 biggest brand movers are determined across 13 metrics within media consumption, brand health, and purchase intent.

A recent YouGov poll explores Americans' opinions on semaglutide, an antidiabetic and weight loss drug sold under the brand names Ozempic, Wegovy, and Rybelsus that has made headlines in recent weeks.

Pharmaceuticals, artificial intelligence, and social media top the list of industries Americans believe should be more regulated. Cannabis is the most divisive industry polled, with roughly equal shares saying it should be more and less regulated.

The poll finds that certain forms of digital media — such as DVDs and CDs — remain somewhat widespread, with 41% and 40% saying they currently watch or listen to them, respectively.

Across the world, people have a cynical view of the celebration

Americans who have noticed rising costs at the grocery store point to the dairy (83%) and meat (82%) departments as the areas with the most severe hikes.

The only energy source asked about that more Americans view unfavorably than favorably is coal (40% have a favorable opinion, 43% have an unfavorable one).

There are a few ways to measure the United States' favorite holiday drink —and by all of them, hot chocolate dominates all other contenders.

As 2022 nears an end, nearly all Americans (93%) in the latest Economist/YouGov Poll say they have felt the impact of high inflation on their own life and few (18%) expect a lower rate of inflation in the next six months.

45% of adults prefer the experience of a reusable, artificial tree, which is also perceived as better for the environment and more affordable by more Americans than say either thing about real trees.

More than half (54%) of Democrats think Santa would support Democrats, 50% of Independents think he’d back Independents, and 50% of Republicans think he'd lean Republican.

How can brand activism impact consumer sentiment?

Around a quarter of people in most Western nations surveyed think Christ’s birth is now marked more because of pressure from commercial entities

Pet owners are much more likely than non-pet owners to have been diagnosed with depression or anxiety at some point in their lives.

Industries involving food production and services — including the restaurant industry, the agriculture industry, and the dairy industry — are among the ones the most Americans view favorably. Viewed least favorably: the tobacco industry, the news media industry, and the cable industry.