A muted St. Patrick’s Day came and went as cascading shelter-in-place orders and strict social distancing rules canceled parades and made going to bars and pubs impossible for many Americans.
Social distancing rules have forced millions of Americans to stay home, and that seems to be good news for Peloton because US adults are now twice as likely to consider buying one of the exercise bikes than they were at the beginning of the year.
Like countless other sectors, the auto industry has felt the COVID-19 pain, both from the demand side as consumers shy away from large purchases, and from the supply side as manufacturing chains have come to a halt in an effort to slow the spread of the disease.
As COVID-19 fear grips the world, YouGov data suggests Americans are increasingly considering purchasing shelf-stable food, snacks and -- of course -- soap.
More Americans (20%) say they believe broadcast networks — such as ABC, CBS, The CW, FOX, PBS and NBC — make the best reality shows of any service, according to a new YouGov study conducted with Variety.
As more Americans are urged to “self-quarantine” in the midst of a rise in coronavirus cases, YouGov data suggests many convenience brands such as delivery apps and meal kits are getting a bump.
For the second year in a row Dawn dish soap tops the list of brands that make the best Impression on American women.
The Planters commercial -- one that killed off its iconic mascot in a teaser ahead of the Super Bowl only to resurrect him as Baby Nut during the big game -- is YouGov’s ad of the month for February, registering the highest increase in Ad Awareness of any brand in February.
Victoria’s Secret may be in decline, but the struggling brand still has plenty of life left in it, YouGov data shows.
Coronavirus fear has gripped the United States. Unfortunately for one of America’s favorite beer, that fear has extended to its brand even though the illness has nothing to do with the adult beverage.