Trader Joe’s has one of the most loyal customer bases in the country, but that allegiance has been put to the test in recent months.
Roughly three months out from the holiday season, YouGov data indicates Sony has an edge over Microsoft among console and PC gamers in terms of purchase interest for the new consoles.
Experiential marketing has been among the channels most impacted by the pandemic, but there are signs that this vital tactic is beginning to emerge again.
Many state economies have emerged from COVID-19 dormancy, and almost as many are struggling to find the right mix of business support and disease management. The same goes for Americans, who have differing opinions on what parts of society should reopen and what should remain closed.
Automotive marketers have been navigating a dark and narrow road over the past several months during the Covid-19 pandemic. They have been attempting, in earnest, to respond to lingering anxieties while still attracting customers.
In the age of consumer activism, every other American has used their wallet as a means of fighting back against a business.
Washington DC’s NFL team announced it will retire the Redskins name, responding to years of criticism that the moniker is offensive to Native Americans. About half of adults in the United States support the decision.
Some of America’s most long-standing brands are trying to move beyond simple statements about racial discord in the United States by changing their names and logos.Americans appear split on such changes.
According to data compiled by YouGov, 43 percent of Americans are somewhat or very comfortable trying on clothes at a store after the pandemic, while the same number (43%) said they are somewhat or very uncomfortable.
Carvana has been reminding Americans that they can get their next set of wheels the same they get their groceries or recent Amazon purchase: delivered.
A separate YouGov survey from May finds that some Americans have adjusted their purchase habits toward canned and frozen foods. At least three in 10 say they have been buying frozen fruit or vegetables (30%) and frozen meats or seafood (30%) more frequently since the start of the outbreak.
America may be seeking more live TV as streaming services offered by traditional television providers appear to be seeing a healthy boost in subscriber numbers.
Americans appear to be purchasing Fitbits during the pandemic at the same rate as this January, when many Americans were eager to adhere to New Year’s resolutions.
Fewer than half (46%) of Americans have been using cashless payments during the COVID-19 pandemic, according to a recent YouGov survey. The shift comes at a time when many essential businesses have stopped accepting cash or have migrated to online operations entirely.
A YouGov survey fielded May 7-8, 2020 asked 1,432 Americans how they felt about the measures certain airlines have begun to implement and the steps that the industry is considering in light of the coronavirus (COVID-19) outbreak.
As Americans continue to adjust to the harsh new reality brought on by the pandemic, many seem to be looking to escape through video games, according to a YouGov survey of 1,175 individuals on the activities they’ve been doing more of since late-March
Quibi might be going after YouTube. Maybe Netflix Or cable TV. But one thing is clear: A lot of Americans have seen ads for the mobile streaming service in the last month.
As we enter the second month of lockdowns, YouGov surveyed 1,175 Americans on the activities they’ve been doing more of since late-March and what they look forward to when lockdowns end and businesses reopen.
According to YouGov BrandIndex data, roughly one in five US adults (19.1%) say they’re likely to buy Tylenol, marking the brand’s highest Purchase Intent score in at least two years.
As working parents find themselves at home during the COVID-19 pandemic, they are on the lookout for things to entertain and educate their out-of-school and out-of-daycare children, often turning to television and streaming services for help.