- Article
How often do Americans eat leafy greens, and which ones do they think are the best?
Twice as many Americans prefer spinach rather than kale for nutrition, and spinach beats kale for taste in a rout.
5 months ago - Article
Most American men own at least one suit, but 28% never wear one
44% of Americans never wear a suit, more have negative than positive feelings about wearing suits, and 45% say they wear suits less frequently now than they did 10 years ago.
6 months ago - Article
The share of Americans who think computers are more intelligent than people has doubled since 2022
The technology that Americans who have heard of it are most likely to think will become widespread is 3D printing; this also is the technology that people who have heard of it are most likely to say would be good for society.
6 months ago - Article
Explaining the partisan gap in support for student loan forgiveness
While self-interest may play a role in shaping partisan attitudes toward debt cancellation, these attitudes are likely rooted in deeper ideological differences.
7 months ago - Article
Americans’ top skin concerns and how much they’d spend to treat them
Women are more likely than men to have a consistent skin-care routine, to use a wide variety of products at least daily, and to be willing to spend more on products.
8 months ago - Article
The unwritten rules of eating out: What Americans think about restaurant etiquette
Some of the most divisive customer behaviors are asking to taste a bottle of wine before purchasing it, asking for multiple modifications to a menu item, and leaving no tip after receiving bad service.
8 months ago - Article
Ranking the fashion trends Americans love and hate
Topping the list of trends that Americans are most likely to have a positive opinion of are two of the most casual items on the list: flannel shirts and graphic tees. Other highly rated items are dressier, including miniskirts and maxi skirts.
about 1 year ago - Article
How common are your kitchen utensils?
Most American kitchens have measuring cups and can openers, but tools such as zesters and mandolins are more likely to only be owned by dedicated cooks.
about 1 year ago - Article
American women describe their experiences with bras
Eight in 10 women say they wear one most days, though far fewer do so when relaxing alone at home. And a majority say they are more comfortable when they are braless than when they are wearing a bra.
about 1 year ago - Article
Americans with higher incomes are more likely to have straight, white teeth
A new YouGov survey finds that a person’s teeth can have a significant impact on their self-confidence, and that Americans with higher family incomes are particularly likely to have straight, white teeth.
about 1 year ago - Article
How do Americans feel about ticket-price transparency for airline flights?
About one-quarter (28%) of U.S. adult citizens end up paying more than initially quoted for their online flight tickets always or most of the time, while another 16% sometimes pay more than the initial price.
about 1 year ago - Article
How question style can influence survey responses: the effect of multiple-select
When YouGov surveys Americans, we aim to ask questions that accurately measure their beliefs, expectations, and behaviors. How we ask these questions can affect how survey takers respond.
about 1 year ago - Article
Two-thirds of Americans say it’s difficult to find affordable housing in their area
Many Americans are paying a lot for housing, worrying about housing costs, and having trouble finding affordable housing in their areas.
over 1 year ago - Article
Who are you supposed to tip in 2023? Here’s what Americans and Europeans say
Americans and Germans rank at the top of the tipping tables across all nine of the services we asked about.
over 1 year ago - Article
Charting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.
over 1 year ago - Article
Americans' favorite pizza topping is pepperoni. Their least favorite, by far: anchovies
Pepperoni has many lovers and few haters: Fewer than 1% of Americans say it's their least favorite topping.
over 1 year ago - Article
US Biggest Brand Movers
Using the powerful YouGov BrandIndex, the top 10 biggest brand movers are determined across 13 metrics within media consumption, brand health, and purchase intent.
over 1 year ago - Article
Americans' opinions on semaglutide and other weight loss approaches
A recent YouGov poll explores Americans' opinions on semaglutide, an antidiabetic and weight loss drug sold under the brand names Ozempic, Wegovy, and Rybelsus that has made headlines in recent weeks.
over 1 year ago - Article
Which industries do Americans think should be more regulated?
Pharmaceuticals, artificial intelligence, and social media top the list of industries Americans believe should be more regulated. Cannabis is the most divisive industry polled, with roughly equal shares saying it should be more and less regulated.
almost 2 years ago - Article
The enduring appeal of classic technology: A poll of Americans’ past and present usage
The poll finds that certain forms of digital media — such as DVDs and CDs — remain somewhat widespread, with 41% and 40% saying they currently watch or listen to them, respectively.
almost 2 years ago