• Article

    Negative press has little effect on Trader Joe’s brand

    Trader Joe’s has one of the most loyal customer bases in the country, but that allegiance has been put to the test in recent months.

    19 days ago
  • Article

    Who will buy the next generation of consoles from Sony and Microsoft?

    Roughly three months out from the holiday season, YouGov data indicates Sony has an edge over Microsoft among console and PC gamers in terms of purchase interest for the new consoles.

    about 1 month ago
  • Article

    Experiential marketing in the COVID-19 era

    Experiential marketing has been among the channels most impacted by the pandemic, but there are signs that this vital tactic is beginning to emerge again.

    about 1 month ago
  • Article

    Churches over bars: What Americans think should reopen

    Many state economies have emerged from COVID-19 dormancy, and almost as many are struggling to find the right mix of business support and disease management. The same goes for Americans, who have differing opinions on what parts of society should reopen and what should remain closed.

    2 months ago
  • Article

    Buick and RAM lead the pack as auto ads gain traction

    Automotive marketers have been navigating a dark and narrow road over the past several months during the Covid-19 pandemic. They have been attempting, in earnest, to respond to lingering anxieties while still attracting customers.

    2 months ago
  • Article

    Half of Americans have boycotted a brand

    In the age of consumer activism, every other American has used their wallet as a means of fighting back against a business.

    2 months ago
  • Article

    Half of America supports Redskins name-change

    Washington DC’s NFL team announced it will retire the Redskins name, responding to years of criticism that the moniker is offensive to Native Americans. About half of adults in the United States support the decision.

    2 months ago
  • Article

    How do Americans feel about brands changing racist names

    Some of America’s most long-standing brands are trying to move beyond simple statements about racial discord in the United States by changing their names and logos.Americans appear split on such changes.

    3 months ago
  • Article

    Is America ready to try on clothes again?

    According to data compiled by YouGov, 43 percent of Americans are somewhat or very comfortable trying on clothes at a store after the pandemic, while the same number (43%) said they are somewhat or very uncomfortable.

    3 months ago
  • Article

    Ad of the month US – Carvana

    Carvana has been reminding Americans that they can get their next set of wheels the same they get their groceries or recent Amazon purchase: delivered.

    4 months ago
  • Article

    Three in 10 say they have been buying frozen foods more than usual since the start of coronavirus

    A separate YouGov survey from May finds that some Americans have adjusted their purchase habits toward canned and frozen foods. At least three in 10 say they have been buying frozen fruit or vegetables (30%) and frozen meats or seafood (30%) more frequently since the start of the outbreak.

    4 months ago
  • Article

    Who’s winning the COVID-19 streaming wars?

    America may be seeking more live TV as streaming services offered by traditional television providers appear to be seeing a healthy boost in subscriber numbers.

    4 months ago
  • Article

    More Americans are buying up Fitbits

    Americans appear to be purchasing Fitbits during the pandemic at the same rate as this January, when many Americans were eager to adhere to New Year’s resolutions.

    4 months ago
  • Article

    Is America going cashless?

    Fewer than half (46%) of Americans have been using cashless payments during the COVID-19 pandemic, according to a recent YouGov survey. The shift comes at a time when many essential businesses have stopped accepting cash or have migrated to online operations entirely.

    4 months ago
  • Article

    How Americans feel about the potential changes coming to air travel

    A YouGov survey fielded May 7-8, 2020 asked 1,432 Americans how they felt about the measures certain airlines have begun to implement and the steps that the industry is considering in light of the coronavirus (COVID-19) outbreak.

    4 months ago
  • Article

    Americans are gaming more than usual

    As Americans continue to adjust to the harsh new reality brought on by the pandemic, many seem to be looking to escape through video games, according to a YouGov survey of 1,175 individuals on the activities they’ve been doing more of since late-March

    5 months ago
  • Article

    Ad of the Month US - Quibi

    Quibi might be going after YouTube. Maybe Netflix Or cable TV. But one thing is clear: A lot of Americans have seen ads for the mobile streaming service in the last month.

    5 months ago
  • Article

    Video Games, Baking and Naps: How America is passing time during lockdowns

    As we enter the second month of lockdowns, YouGov surveyed 1,175 Americans on the activities they’ve been doing more of since late-March and what they look forward to when lockdowns end and businesses reopen.

    5 months ago
  • Article

    Charting the run on Tylenol during the COVID-19 pandemic

    According to YouGov BrandIndex data, roughly one in five US adults (19.1%) say they’re likely to buy Tylenol, marking the brand’s highest Purchase Intent score in at least two years.

    5 months ago
  • Article

    Which streaming service do most parents think has good content for kids?

    As working parents find themselves at home during the COVID-19 pandemic, they are on the lookout for things to entertain and educate their out-of-school and out-of-daycare children, often turning to television and streaming services for help.

    5 months ago