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From the latest political surveys to in-depth analysis, find out what the world thinks.

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  • Articles
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  • Ratings
  • Surveys
  • Americans' favorite pizza topping is pepperoni. Their least favorite, by far: anchoviesArticle

    Americans' favorite pizza topping is pepperoni. Their least favorite, by far: anchovies

    Pepperoni has many lovers and few haters: Fewer than 1% of Americans say it's their least favorite topping.

    20 days ago
  • US Biggest Brand MoversArticle

    US Biggest Brand Movers

    Using the powerful YouGov BrandIndex, the top 10 biggest brand movers are determined across 13 metrics within media consumption, brand health, and purchase intent.

    22 days ago
  • Americans' opinions on semaglutide and other weight loss approachesArticle

    Americans' opinions on semaglutide and other weight loss approaches

    A recent YouGov poll explores Americans' opinions on semaglutide, an antidiabetic and weight loss drug sold under the brand names Ozempic, Wegovy, and Rybelsus that has made headlines in recent weeks.

    2 months ago
  • Which industries do Americans think should be more regulated?Article

    Which industries do Americans think should be more regulated?

    Pharmaceuticals, artificial intelligence, and social media top the list of industries Americans believe should be more regulated. Cannabis is the most divisive industry polled, with roughly equal shares saying it should be more and less regulated.

    3 months ago
  • The enduring appeal of classic technology: A poll of Americans’ past and present usageArticle

    The enduring appeal of classic technology: A poll of Americans’ past and present usage

    The poll finds that certain forms of digital media — such as DVDs and CDs — remain somewhat widespread, with 41% and 40% saying they currently watch or listen to them, respectively.

    4 months ago
  • Is Valentine’s Day a ‘proper’ special occasion, or is it too commercialised?Article

    Is Valentine’s Day a ‘proper’ special occasion, or is it too commercialised?

    Across the world, people have a cynical view of the celebration

    4 months ago
  • Americans recognize that egg prices are rising, with 67% saying the costs have increased a lotArticle

    Americans recognize that egg prices are rising, with 67% saying the costs have increased a lot

    Americans who have noticed rising costs at the grocery store point to the dairy (83%) and meat (82%) departments as the areas with the most severe hikes.

    4 months ago
  • How Democrats and Republicans view energy sources differentlyArticle

    How Democrats and Republicans view energy sources differently

    The only energy source asked about that more Americans view unfavorably than favorably is coal (40% have a favorable opinion, 43% have an unfavorable one).

    5 months ago
  • Hot chocolate is Americans' favorite holiday beverageArticle

    Hot chocolate is Americans' favorite holiday beverage

    There are a few ways to measure the United States' favorite holiday drink —and by all of them, hot chocolate dominates all other contenders.

    6 months ago
  • More than one-third of Americans say they will spend less this holiday seasonArticle

    More than one-third of Americans say they will spend less this holiday season

    As 2022 nears an end, nearly all Americans (93%) in the latest Economist/YouGov Poll say they have felt the impact of high inflation on their own life and few (18%) expect a lower rate of inflation in the next six months.

    6 months ago
  • What do Americans think about real and artificial Christmas trees?Article

    What do Americans think about real and artificial Christmas trees?

    45% of adults prefer the experience of a reusable, artificial tree, which is also perceived as better for the environment and more affordable by more Americans than say either thing about real trees.

    6 months ago
  • Would Santa be a Democrat, Republican, or Independent? Here’s what Americans thinkArticle

    Would Santa be a Democrat, Republican, or Independent? Here’s what Americans think

    More than half (54%) of Democrats think Santa would support Democrats, 50% of Independents think he’d back Independents, and 50% of Republicans think he'd lean Republican.

    6 months ago
  • How can brand activism impact consumer sentiment?Article

    How can brand activism impact consumer sentiment?

    How can brand activism impact consumer sentiment?

    6 months ago
  • Is Christmas a ‘proper’ special occasion, or is it too commercialised?Article

    Is Christmas a ‘proper’ special occasion, or is it too commercialised?

    Around a quarter of people in most Western nations surveyed think Christ’s birth is now marked more because of pressure from commercial entities

    6 months ago
  • US pet owners more likely to have been diagnosed with mental ill-healthArticle

    US pet owners more likely to have been diagnosed with mental ill-health

    Pet owners are much more likely than non-pet owners to have been diagnosed with depression or anxiety at some point in their lives.

    7 months ago
  • Americans' most and least favored industriesArticle

    Americans' most and least favored industries

    Industries involving food production and services — including the restaurant industry, the agriculture industry, and the dairy industry — are among the ones the most Americans view favorably. Viewed least favorably: the tobacco industry, the news media industry, and the cable industry.

    7 months ago
  • Global Best Brand Rankings 2022: BrazilArticle

    Global Best Brand Rankings 2022: Brazil

    The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

    7 months ago
  • Global Best Brand Rankings 2022: MexicoArticle

    Global Best Brand Rankings 2022: Mexico

    The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

    7 months ago
  • Global Best Brand Rankings 2022: CanadaArticle

    Global Best Brand Rankings 2022: Canada

    The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

    7 months ago
  • Global Best Brand Rankings 2022: USArticle

    Global Best Brand Rankings 2022: US

    The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

    7 months ago

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