One quarter (25%) of the country says they’re planning to purchase something from the online retailer over the next two days, according to a YouGov poll of 27,422 Americans

Airbnb’s acquisition of HotelTonight helps grow the platform’s end-to-end vision

Independence Day is about to hit with a bang!You're thinking fireworks, but we're thinking about the marketers set to splash your screens with patriotic red, white and blue, advertisements geared toward the most patriotic American holiday. But what do the true patriots want on this anniversary of the...

Seven insights into the lives of Americans who “definitely disagree” they feel financially secure

Crocs footwear isn't exactly known for its celebrity endorsements. But the maker of foam clogs has been seeing a spike in Buzz because of its celebrity focused "Come As You Are" global marketing campaign, according to YouGov Plan and Track data. The brand launched the initiative in 2017, but...

Nearly nine in ten American consumers (86%) say they would notice if prices rose on grocery store items they frequently purchase, according to a new YouGov RealTime poll.

A sizable portion of Millennials and Gen Zers aren’t wearing deodorant or antiperspirant.

During May, Red Bull earned the biggest rise in its advertising awareness in the United States among brands tracked by YouGov.

YouGov’s Plan and Track tool offers a look at dads’ preferences for a few classic items: electronics and gadgets, power tools, and clothing. We took a look at dads across the United States to see which brands really resonate with them, and which brands might be hiding the absolute perfect gift.

Nearly a quarter (24%) of Americans say they would be more likely to do business with companies that are known to be LGBTQ-friendly.