On Halloween, Adults prefer certain chocolates — such as dark chocolate, mint chocolate, or nutty chocolate — much more than kids do.

Data from a new survey conducted by YouGov across 17 markets shows that about one in ten global consumers feel that a public figure can effectively endorse gambling products (9%).

According to data from a recent survey conducted by YouGov across 17 markets only half of global consumers feel that automotive companies are doing their bit to optimise the longevity of their products (49%).

YouGov’s latest survey across 17 markets shows that more than two in five consumers globally prefer a mobile app to interact with their bank.

A new survey by YouGov examines how present income is closely related to the perception of health among US adults.

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

Biggest Moving brands in the US per month.

The most popular item for kids to snag on Halloween night is Reese’s Peanut Butter Cups. The chocolate candy won 75.9% of its match-ups, a series of sweet victories that landed it in first place.

YouGov’s holiday forecast in 2021 sets the scene for when people plan on shopping, looks at the changes to their holiday budgets compared to last year and explores the hottest gifts in the technology category this holiday season.

Perhaps contrary to popular belief, coffee consumption is lower among younger Americans than older ones and, according to data from YouGov Profiles, Gen Z members are significantly less likely than older generations to say they drink coffee.

According to data from YouGov BrandIndex, Cadillac wins YouGov Advertiser of the Month in September for registering an uplift of 3.8 percentage points in Ad Awareness.

Data from YouGov BrandIndex shows that over the course of September, Regions registered the highest uplift in Ad Awareness among all consumer banks in the US.

Data from YouGov BrandIndex reveals that Santander has achieved the highest uplift in Ad Awareness of all the banks we tracked in the United Kingdom during September.

Latest survey by YouGov reveals that nearly half of US adults (44%) say that they buy OTC drugs as and when they need them.

Data from YouGov BrandIndex reveals that Jaguar’s Ad Awareness score saw a rise of 2.1 percentage points in September.

The Profile Peek linked below gives a quick but powerful insight into a valuable subsection of US consumers, specifically those who plan to change their auto insurance in the next 12 months.

A survey conducted by YouGov across 17 international markets found that a quarter of global consumers say influencers, celebrities and sports stars are effective at promoting food products (25%).

According to data from YouGov BrandIndex, Amazon’s Ad Awareness score – which measures whether consumers have seen an ad for a brand in the previous two weeks – rose 14.6 points from 17.9% on August 24 to 32.5% on September 23.

Data from YouGov Profiles shows that nearly half of US adults are primary decision-makers when it comes to purchasing any financial or investment services (48%).