This year, half of Americans celebrating Mother’s Day will be in-person (51%) compared to 38% last year.

Three in 10 Americans (30%) tend to believe that the day is an occasion that people would not celebrate if it weren’t for pressure from commercial entities.

The looming elimination of third-party cookies will have a major impact on the digital advertising landscape, forcing businesses to shift away from third-party data and, in turn, evaluate other sources to identify potential customers and inform their advertising strategy.

Huggies witnessed a decline in scores throughout March, dipping to 13.6 points on March 29, but thereafter shot back up quickly.

Almost two thirds (64%) of consumers cited lack of exercise or physical activity as a contributing factor towards their weight gain during the pandemic.

Given the new-found dependence on e-commerce across the world, are consumers now comfortable handing over their personal details to these retailers?

In the wake of former police officer Derek Chauvin’s guilty verdict over the murder of George Floyd, several major American companies have weighed in with views, including American Airlines, Apple, JPMorgan Chase, Target and Zoom.

Samsung tops both YouGov’s American and global technology rankings, securing its standing as the most positively perceived technology brand in the world

In March, the percentage of consumers in the US who had seen an ad for the brand shot up five points from 18% on March 1 to 23% on March 30.

In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the APAC region in 2021.

Global Fan Profiles uses always-on data to measure esports engagement in 38 key markets around the world. Nicole Pike, Global Sector Head of Esports & Gaming at YouGov, explains how data-driven decisions can fuel brand partnerships at the event and league-level in countries such as China, India, Malaysia, and South Korea.

A look at social media engagement around the globe shows differences in the degree to which people are paying attention to or interacting with social media ads.

2020 has been a year which had upturned consumer behavior and challenged the brands seeking to meet their new needs. As we round the 365th day of the pandemic, here are some examples of how COVID-19 has affected some of America’s major consumer sectors.

New YouGov data shows how comfortable consumers are going to the movies, and how Hollywood’s shift to a video-on-demand business model may affect cinema attendance in a post-COVID-19 world.

While the debate to “right to repair” continues in North America and Europe, new YouGov data shows how consumer attitudes around fixing tech, rather than replacing, differs among geographic markets.

As with so many of our habits right now, the way we shop has been impacted considerably by the coronavirus pandemic. How often did Americans and Brits shop for groceries over the last year?

2020 has been a year of both challenges and opportunities for many of the United Arab Emirates’ major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

2020 has been a year of both challenges and opportunities for many of Mexico’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

YouGov is able to identify which brands had ad campaigns that cut through that noise. A look through the data reveals a tableau that perfectly encapsulates 2020 for Americans: Our list includes a social media company, a medical company, a cleaning product, a gaming console, and a meal-delivery platform.

YouGov hosts a panel of experts to reflect on the impacts of COVID-19 and other consumer trends on the year and analyze the brands that performed best around the world.