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The Most Popular Department Stores (Q4 2022)
popularity
is the % of people who have a positive opinion of a department store.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Target
99%
70%
2
Costco
98%
70%
3
Dollar Tree
97%
67%
4
Walmart
99%
65%
5
Big Lots
95%
63%
6
Macy's
98%
63%
7
Sam's Club
97%
61%
8
J. C. Penney
97%
61%
9
Kohl's
98%
61%
10
Marshalls
94%
59%
11
T.J. Maxx
97%
59%
12
Burlington Coat Factory
95%
58%
13
Sears
97%
58%
14
Dollar General Corp.
94%
56%
15
Nordstrom
92%
54%
16
Family Dollar
93%
53%
17
Kmart
97%
53%
18
Ross
86%
53%
19
Bloomingdale's
93%
50%
20
Wayfair
91%
46%
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rankings in Consumer
brands
clothing & footwear brands
department stores
grocery stores
speciality retail stores
tools & hardware brands
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