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The Most Popular Spirits (Q4 2022)
popularity
is the % of people who have a positive opinion of a spirit.
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filters
All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Baileys
87%
56%
2
Bacardi
91%
55%
3
Smirnoff
95%
54%
4
Jack Daniel's
97%
52%
5
Kahlúa
82%
50%
6
Crown Royal
90%
50%
7
Seagram's
89%
49%
8
Captain Morgan
88%
48%
9
Maker's Mark
75%
48%
10
Grey Goose
85%
47%
11
Mike's Hard Lemonade
90%
47%
12
Malibu Rum
78%
46%
13
Jim Beam
93%
46%
14
Jose Cuervo
82%
46%
15
Johnnie Walker
83%
46%
16
Absolut
77%
44%
17
Smirnoff Ice
88%
43%
18
1800 Tequila
71%
43%
19
Jameson
76%
43%
20
Skyy
77%
42%
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