Matt Lauer: Should he stay or should he go now?

Ray MartinChief Executive Officer, Americas
March 29, 2013, 1:17 AM GMT+0

One quarter of Today Show viewers believe that co-host Matt Lauer had something to do with Ann Curry’s departure from the show last year, according to the YouGov Omnibus survey taken March 19 - 21, 2013.

Four out of ten (41%) Today Show viewers, however, believe that Lauer had nothing to do with Curry leaving. One third (33%) are not sure.

The five most cited phrases used to describe Matt Lauer by American responders are “intelligent” (18%), “annoying” (16%), and a three-way tie between “a prima donna,” “vain” and “entertaining,” all at 13%.

While Today Show, Good Morning America and CBS This Morning viewers generally assign Lauer more positive descriptions, Fox & Friends viewers registered their most popular Lauer descriptions as “annoying” (32%), “boring” (29%), “a prima donna” (25%), “shifty” (24%), and “vain” (22%).

Nearly four in ten Today Show viewers (37%) enjoy watching Matt Lauer on the Today Show, and 30% watch the show regardless of who the hosts are. However, 13% have a bone to pick with Lauer, split this way: 9% like the show but don’t like him and think he should be replaced, while 4% feel the same way but don’t think he should be replaced. Nearly one in 10 Today Show viewers (9%) feel the whole format of the show needs to be updated.

For further information about poll results, and for details about methodology and Omnibus services, please email

Click here for full results.