How can brand activism impact consumer sentiment?

Twinkies snack cakes have just returned to America’s grocery shelves but not everybody is rolling out the welcome wagon: one in three people (33%) have eaten Twinkies in the past, but will not continue eating them once they are re-released, according to the YouGov Omnibus public opinion survey taken July ...

Nearly one in four Americans (23%) believe there will be a gay or lesbian president in the next 25 years, according to the YouGov Omnibus survey taken June 24 and 25, 2013. However, half of that group (12% of those surveyed) believe the president’s sexuality will not be public.

One in two Americans think Father’s Day is shortchanged compared to Mother’s Day (51%), according to the YouGov Omnibus survey taken June 4 through 6, 2013. 41% willingly admit they think about Mother’s Day more. Of course, it doesn’t help that ...

Star Trek Captain Kirk may need to return to Starfleet Academy for more battle training. One third of America prefers Star Wars (32%) and another third prefer Star Trek (33%), but if it came down to a fight, Han Solo would have the edge over Captain James T. Kirk (37% ...

3D printing is a relatively new technology that is now being used to manufacture guns. So how does it work? An object can be scanned or its design uploaded, then the 3D printer builds layer upon layer of plastic and 40 minutes later, it’s ready. This product has vast implications ...

North Dakota television news anchor AJ Clemente was recently fired after swearing on air during his first day on the job believing he was not yet live on the air. AJ even got advice from legendary newsman Tom Brokaw about the incident — “We all swear, we just don’t get ...

With summer blockbuster season opening this weekend with “Iron Man 3,” you may feel that you’ve already seen the best scenes in the movie. You’re not alone. Half of all Americans (49%) feel that movie trailers these days give away too many of a movie’s best scenes, with a full ...

Plane manufacturer Airbus has put forward plans to reduce the size of its window seats to make room for wider seats in the aisles. These wider seats would be charged at a premium. in an Omnibus survery fielded April 16-18 2013 we asked consumers how this might affect their choice ...

Reebok recently pulled Rick Ross, aka “The Boss,” as their spokesperson for releasing a song about drugging a woman and having sex with her without her knowledge. Reebok continued to take heat from women's groups despite an apology from Ross. Reebok stated, "We are very disappointed he has yet to ...