This study is bananas
But not everyone likes their bananas the same way. In fact, there’s some disparity in opinion about what is the correct ripeness at which to consume the fruit.5 days ago
This candy is the favorite for Halloween kids
Here’s a tip: If you want to give away the most popular candy among America’s youth, hand out this one type.5 days ago
Chicken Sandwich Wars: Who got the best Buzz?
Popeyes Chicken may have owned social media this August because of its new chicken sandwich. But did they win the battle with Chik-fil-A for chicken sandwich supremacy? Not so fast, according to YouGov’s Plan and Track data. It turns out that Chik-fil-A may have had an effective counter-offensive strategy.13 days ago
Millennials’ food choices are driven by quality and they’re willing to pay more for it
The way people shop for and think about food has a lot to do with their personal philosophies about health, the environment and where that food comes from.14 days ago
What is the healthiest brand in 2019?
For the third year in a row, Band Aid has taken the top spot in YouGov’s BrandIndex global brand health rankings for the United States. BrandIndex constantly measures the public’s perception of thousands of brands every day, tracking a number of variables including Impression, Quality, Value, Satisfaction, Recommend and Reputation.about 1 month ago
The top quality sandwich shop in America
The YouGov Plan and Track tool gives us a glimpse into what the country thinks about sandwiches. We compared six chains on Quality and How Likely People Are to Recommend the shop.about 1 month ago
What's America's Favorite Sandwich?
There's a clear winner, but regional differences exist.about 2 months ago
How to market to the moon landing
Marketers will surely be trying to evoke nostalgia and space interest with campaigns timed for the 50 year anniversary of the Moon Landing. We’ve got some tips on where to target advertising to catch the attention of Space enthusiasts.2 months ago
Jamba dropped the juice from its name. This might be why
The company, which has 850 locations around the globe, says the rebrand is about more than just a name. It’s introducing new menu items, and says the change is more inclusive of its full menu and new suite of ingredients. It’s also remodeling some of its stores and updating its logos.3 months ago
Ad of the Month US: Red Bull
During May, Red Bull earned the biggest rise in its advertising awareness in the United States among brands tracked by YouGov.4 months ago