YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.

Using the powerful YouGov BrandIndex, the top 10 biggest brand movers are determined across 13 metrics within media consumption, brand health, and purchase intent.

How can brand activism impact consumer sentiment?

After 50 years of celebrating Earth Day, where do Americans stand on climate change and the environment?

Health, CPG and home improvement brands are the most positively perceived brands in the United States.

Adults in mid-Atlantic are the most likely of any region in the United States to have purchased a lottery ticket in the last year, according to YouGov Profiles data.

Data gathered by YouGov from 17 markets around the world shows that two-thirds of global consumers say that they are worried about climate change (66%).

The looming elimination of third-party cookies will have a major impact on the digital advertising landscape, forcing businesses to shift away from third-party data and, in turn, evaluate other sources to identify potential customers and inform their advertising strategy.

In the wake of former police officer Derek Chauvin’s guilty verdict over the murder of George Floyd, several major American companies have weighed in with views, including American Airlines, Apple, JPMorgan Chase, Target and Zoom.

A clear majority of Americans agree that the minimum wage should be increased. A new poll conducted by YouGov shows three-quarters (75%) should be higher, while just 13% say it should remain the same.

According to a recent survey of more than 10,000 Americans, roughly one in five (21%) have donated to a cause meant to aid people impacted by COVID-19.

According to the latest wave of YouGov’s 8-week COVID-19 study, Americans are six times as likely to say they wear a face mask when in public now compared with what they said just three weeks ago (29% in week 4 vs. 5% in week 1).

Most (75%) Americans say that they typically donate some amount of money to charity every year.