If you had to choose, which of the following sets of values would you say most closely resembles your own:

Conducted

March 8, 2021

23616 US adults surveyed

Conducted March 8, 2021

YouGov surveyed 23616 US adults

All adults

Region

Gender

Politics

Age

Honor, trustworthiness, obedience to authority, and reliability

32%

Freedom, adaptability, and flexibility

20%

An even split between the two

42%

Don’t know

If you had to choose, which of the following sets of values would you say most closely resembles your own:

Conducted March 8, 2021

YouGov surveyed 23616 US adults

Honor, trustworthiness, obedience to authority, and reliability

32%

Freedom, adaptability, and flexibility

20%

An even split between the two

42%

Don’t know

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Discover Key Insights on the Canadian Election 2025

Helping the world's most recognised brands, media owners and agencies

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Campaign Activation

Brands & Campaigns

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