Thinking about the way you live your life, do you think it would be most fair to describe yourself as...

Explore YouGov's freely accessible data

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.

From the latest political surveys to in-depth analysis, find out what the world thinks.

Business & economy

Digital, technology & media

Entertainment, arts, & culture

Health & science

International

Politics & current affairs

Discover Key Insights on the Canadian Election 2025

The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.

Canadian Election 2025

Helping the world's most recognised brands, media owners and agencies

Get intelligence from our ever-growing source of consumer data on 29 million+ registered panel members in 55+ markets.

/Research Reality.

Explore

Surveys

Self-serve Surveys

Serviced Surveys

Custom Research

Plan

Audience Intelligence

FREE Profiles Lite

Global Profiles

Profiles

Activate

Campaign Activation

Audience Data

Track

Brands & Campaigns

Members

I take surveys and earn points as a member of the YouGov panel.

Sign in as a member

Business

I access YouGov products and services as a business.

Sign in as a client

Members

Join millions of others in sharing your opinion on politics, sport and more.

Sign up as a member

Business

Access audience intelligence, brand tracking and research about your sector.

Sign up as a client

Conducted

March 8, 2021

23616 US adults surveyed

Share

Thinking about the way you live your life, do you think it would be most fair to describe yourself as...

Conducted March 8, 2021

YouGov surveyed 23616 US adults

All adults

Region

Gender

Politics

Age

Good

67%

Neutral

26%

Evil

1%

Don't know

5%

Thinking about the way you live your life, do you think it would be most fair to describe yourself as...

Conducted March 8, 2021

YouGov surveyed 23616 US adults

Good

67%

Neutral

26%

Evil

1%

Don't know

5%

Explore YouGov's freely accessible data

Discover Key Insights on the Canadian Election 2025

Helping the world's most recognised brands, media owners and agencies

Surveys

Audience Intelligence

Campaign Activation

Brands & Campaigns

Members

Business

Members

Business

Explore YouGov's freely accessible data

Discover Key Insights on the Canadian Election 2025

Helping the world's most recognised brands, media owners and agencies

Surveys

Audience Intelligence

Campaign Activation

Brands & Campaigns

Members

Business

Members

Business

Two-thirds of Americans say Donald Trump has definitely or probably committed crimes

Trump approval falls, Israel-Iran conflict, anti-ICE protests, and vaccines: June 13-16, 2025 Economist/YouGov Poll

Trump vs. Musk, the biggest issues, ICE and deportations, the budget, and Supreme Court cases: June 6-9, 2025 Economist/YouGov Poll

Canadian Liberal voters prioritized U.S.-Canada relations in the 2025 federal election, while Conservative voters focused more on fiscal policy

Liberals and Conservatives in Canada split on Mark Carney and the country's direction after the election

Trump's rising popularity, the budget, 2026 midterms, Democrats' leader, policing, and Musk: May 30-June 2, 2025 Economist/YouGov Poll

Trust in Media 2025: Which news sources Americans use and trust

Americans trust the Democratic Party more on health care and Republicans more on immigration

COVID vaccines, presidents' health, and the war in Ukraine: May 23-26, 2025 Economist/YouGov Poll