Men are more likely to value being accurate and funny; women prioritize being empathetic and polite.

Americans who live in rural areas are especially likely to have personal experiences with guns, to be gun owners, and to believe that the average American can be trusted with guns.

Americans are about evenly split between positive and negative views about the year so far for the country. Democrats are far more likely than Republicans to say 2025 has been a terrible year for the U.S.

People with a higher self-rated relationship quality are more likely to believe that "you just know when it’s the right person."

Out of more than 30 factors, the largest shares of Americans deem as very important trust, honesty, respect, open communication, and friendship (83%).

51% of Americans have in their homes at least one unoccupied bedroom. A new YouGov survey explored which demographics are more likely to have one or more spare bedrooms and what the rooms are being used for.

A new YouGov survey examines how Americans are feeling about consumer DNA tests. About one in five Americans have ever taken one of these tests, and many have found surprising information about their family history as a result.

A new YouGov survey explores which meal — breakfast, lunch, or dinner — Americans like the most, when they eat their meals, who they eat with, their most-loved and most-hated parts of meal preparation and what they’re doing while they eat.

First-date behaviors generally unacceptable include being dismissive to service staff, criticizing the other person's order, and frequently looking at your phone.

A new YouGov survey asked Americans if they would tell a close friend about a variety of potentially awkward situations or traits; 74% would tell a close friend if they thought that friend was in a toxic relationship.

Majorities of dog and cat owners have shared a bed with their pets, given them gifts, and prepared special meals for them.

Many Americans say that around the holidays, they feel stress or anxiety related to spending money, missing loved ones, crowds, and traffic.

While Americans agree on certain holiday etiquette rules — for instance, taking off the price tag before giving a gift, or not showing up to gatherings uninvited — other behaviors are far more divisive.

While most Americans aren’t making New Year’s resolutions, many of those who are making them are looking to make changes to their financial habits and their physical health.

Democrats (23%) are slightly more likely than Republicans (18%) to say it’s likely they’ll get into an argument about politics during their Thanksgiving celebration.

Most Americans plan to celebrate Thanksgiving with some turkey this year, and few of them are expecting political arguments to disrupt the big meal

While majorities of Americans are familiar with most of the terms asked about, very few say they use them regularly, including Democrats and Republicans — though more Democrats do.

33% of Americans say they share a lot of common interests and concerns with people of their own gender, but the majority (56%) say gender is not really relevant.

Twice as many Americans say that Harris being elected president would be good for women than say Trump being elected would.

Harris' supporters are far more likely than Trump's to emphasize social issues — both overall and, in particular, abortion and birth control access.