Three in ten Americans who say they are either ‘not very interested’ or ‘not at all interested' in watching sports in general say they are likely to tune into the action from Tokyo (30%).

One quarter think the US will come in first on the overall medal table for the 2020 Olympics.

Among those Americans who are interested in this year’s Olympics, swimming tops the list of favorite Olympic sports, at 43%

Toyota is the most recommended brand among all customers in YouGov’s global analysis of 33 markets.

In this week’s Economist/YouGov poll, relatively few of those who are likely to watch would choose to attend the Games even if they could afford it.

Americans are split, with 47% disapproving of the ban and 40% approving.

Our new tool – YouGov Global Gambling Profiles – sheds light on the biggest gambling markets around the world, as well as the differences in gambler behavior and attitudes.

On the back of a widespread vaccination drive in Europe, crowds have returned to sporting events across the continent, albeit not always at grounds’ full capacity. YouGov dives into the data to understand consumer attitudes towards these changes, to ask – are people ready to go back?

A YouGov Direct survey conducted across the United States, Great Britain and Australia shows that they may be a much stronger appetite for watching live action from the 2021 Tour de France.

For most people around the world, the reasons they don’t currently engage in women’s sport are related to its lower overall profile, rather than the game or sport itself or how it’s played relative to men’s versions. That’s according to data collected by YouGov in 13 global markets.

As many would postpone the 2020 Olympic Games again (36%) as would have them played this summer (37%) in Tokyo.

A some parts of the world begin to emerge from the clutches of pandemic restrictions and as the NHL starts the process of returning to normal, YouGov took a closer look at team fandom across those international markets.

As the postponed 2020 Olympics Games in Tokyo draw closer, international data from YouGov shows just how popular each sport is around the world.

With the NBA having entered the business end of the regular season, we look at the league’s popularity in some of the key markets outside the USA.

When Tom Brady won his seventh Super Bowl in February 2021 with the Tampa Bay Buccaneers, it relit fierce debate around who the greatest athlete of all time really is.

Americans who are interested in Major League Baseball approve by 52% to 37%.

For the first time since 2006, MLB The Show will be available on Xbox for the 2021 version, and YouGov metrics suggest interest among Xbox owners in the United States is strong.

Democrats overwhelmingly approve of the move (81% vs 10%); Republicans, also overwhelmingly, do not (13% vs 78%).

Sports fans are untethered from living room televisions and opting to watch sports on their mobile devices. International data from YouGov shows where sports streaming via mobile apps is common practice, and where there is opportunity for growth.

A newly-released report by YouGov offers a detailed glimpse into how deep of an impact COVID-19 restrictions will have on the industry of sport in Australia, and perhaps around the world.