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In-game advertising can help offer seamless brand exposure to target audiences
By Jorge Prado and Eddy Prado on Ad Week, 13th May 2022
10 days agoArticle
In-game advertising can help offer seamless brand exposure to target audiences
By Jorge Prado and Eddy Prado on Ad Week, 13th May 2022
10 days agoArticle
As the 2022 season begins, how do Americans feel about Major League Baseball?
After resolving a work stoppage that nearly canceled games, Major League Baseball is scheduled to begin its 2022 season this week with Opening Day. A recent YouGov poll asked 1,000 U.S. adult citizens about their opinions on recent MLB rule changes and on the sport more broadly.
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Most Americans who have heard about Brittney Griner being detained in Russia are concerned
By 46% to 17%, Americans who have heard about Brittney Griner’s detention believe she is being held in Russia unfairly.
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Super Bowl 2022: 27% of viewers say the commercials are their favorite part
The Rams appear to be the clear favorite to win: 47% of likely viewers expect they Rams will take home the trophy, compared to 32% for the Bengals.
3 months agoArticle
One in ten Brits are interested in the NFL
Ahead of Super Bowl LVI, we look at the interest in the NFL in Britain and dig up key insights into this audience.
4 months agoArticle
Australian Open’s pre-tournament Buzz watch
Exploring Australian Open's pre-tournament Buzz score in four markets to examine the impact of the Djokovic saga.
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Global: Which industries are best suited for sports sponsorship?
A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.
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Profile Peek: League of Legends Esport Fans in America
YouGov's latest Profile Peek sheds light on League of Legend esport fans in the US.
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Americans side with baseball players over owners in current labor dispute
When asked about the labor dispute between MLB players and owners, baseball fans tend to say that players, rather than owners, are in the right.
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Sports: Trends and insights round-up for 2021
In this piece, we’re rounding up the highlights of a year of sports insights and trends.
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Intel’s sports sponsorships are paying off
Intel's brand metrics are higher among fans of esports, the Olympics, the NBA and NFL
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What’s driving the increasing interest in women’s sport
Almost one in two people across the world believe that major, global sporting events (eg., FIFA World Cup, Olympics) are instrumental to the rise in the profile of women’s sport overall.
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Global: Motivators and barriers to gambling
International data from YouGov reveals that two in five global consumers gamble for fun (41%) while just one in ten (11%) feel it’s a reliable way to make money or is just part of their routine.
9 months agoArticle
The Olympics sponsors that made the biggest impact in the US and UK
We use YouGov BrandIndex to examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.
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Americans overwhelmingly support Olympic athletes who need to withdraw for mental health reasons
Watchers, even more than the public overall, are ready to accept that athletes can’t always perform in difficult circumstances.
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Summer Olympics likely to get same attention even if it was held every two years
A plurality (34%) of the population across 17 markets agree that they would still pay as much attention to the Summer Olympic Games if they took place every two years instead of every four.
10 months agoArticle
Sponsors are already winning medals among Japan’s Olympic fans
Despite the pandemic-related restrictions on the Tokyo Olympics, sponsors of the Games gained traction in Japan even before the event began and continue to reap dividends, our data shows.
10 months agoArticle
Cleveland Indians vs Cleveland Guardians: Americans are split on MLB team’s new name
Among those who have heard a lot about the name change, half don’t approve (43% approve, 50% do not).
10 months agoArticle
Understanding the American gambler
Who are America's gamblers? What motivates them to place bets and what are their favorite types of gambling? We understand using the newly-launched Global Gambling Profiles tool.
10 months ago