With the NBA having entered the business end of the regular season, we look at the league’s popularity in some of the key markets outside the USA.

When Tom Brady won his seventh Super Bowl in February 2021 with the Tampa Bay Buccaneers, it relit fierce debate around who the greatest athlete of all time really is.

Americans who are interested in Major League Baseball approve by 52% to 37%.

For the first time since 2006, MLB The Show will be available on Xbox for the 2021 version, and YouGov metrics suggest interest among Xbox owners in the United States is strong.

Democrats overwhelmingly approve of the move (81% vs 10%); Republicans, also overwhelmingly, do not (13% vs 78%).

Sports fans are untethered from living room televisions and opting to watch sports on their mobile devices. International data from YouGov shows where sports streaming via mobile apps is common practice, and where there is opportunity for growth.

A newly-released report by YouGov offers a detailed glimpse into how deep of an impact COVID-19 restrictions will have on the industry of sport in Australia, and perhaps around the world.

Paris Saint-German forward Neymar became the first playable athlete in Fortnite this month, paving the way for more sports stars to appear in the uber-popular video game title.

As Major League Baseball gets ready for the 2021 season, data from YouGov’s Global Fans Profile tool reveals just how popular Major League Baseball players are in 18 global markets outside North America.

2020 has been a year which had upturned consumer behavior and challenged the brands seeking to meet their new needs. As we round the 365th day of the pandemic, here are some examples of how COVID-19 has affected some of America’s major consumer sectors.

Sports broadcasting is changing. Until recently, OTT (over the top) streaming platforms featuring live events were few and far between. However today, as more and more opt to cut their cable cord spurring the popularity of streaming platforms, that is no longer the case.

This year, Super Bowl advertisers faced two challenges – strike the right tone at a time of deep political strife in the United States, and do so under strict COVID-19 measures.

The public – and those who plan to watch – are happy about the COVID precautions in place for the big game.

One in seven Super Bowl viewers (14%) will have someone at their gathering who joins through a video chat.

Among those who are planning to watch the event, the most popular foods of Super Bowl LV will be chips and dip, chicken wings, and pizza.

While it’s never necessarily a surprise to see the NFL come out on top of a ranking of US sports, when it comes to Buzz, it is unusual to see every top-ten peak score laid down by the fifth month of the US sports calendar.

EA Sports announced the return of college football in games for Sony and Microsoft’s next-generation consoles, and new YouGov Direct data suggests many American consumers are keen to play.

If money or geography were not an issue, many consumers would consider attending the Olympics live in-person.

While uncertainty surrounds the scale of the Olympic Games which Tokyo will host in 2021, YouGov SportsIndex data shows that Japanese people continue to consider the event the world’s most prestigious sports property.

YouGov’s deep data on podcast listenership across multiple markets gives us a great understanding of how sports fans – across different sports and different markets – listen to podcasts. This data can help inform marketers eager to connect with sports fans to navigate the ocean of podcast programs, whether they want to advertise or create a podcast of their own.