The Super Bowl, NBA Finals and March Madness Final Four were ranked as the most exciting sporting events of the year

Nearly a quarter of Americans (24%) will be picking their March Madness bracket at random, while 41% base their picks on whichever team they like best

Just over half don’t believe athletes need to attend college before going pro, either

Data shows more Ad Awareness and Word of Mouth following the Colin Kaepernick ad campaign

Consumer perception of the brand lifted with NBA All-Star Weekend, but deflated with Zion Williamson’s injury

In January, Planet Fitness is the brand that achieved the most significant improvement in its Ad Awareness.

One quarter of avid NFL fans would choose to watch the Super Bowl over attending their children’s birthday

Chip and dips is most popular Super Bowl snack, one in eight have not gone to work the day after the game, and one in three want it played on Saturday

70% of viewers looking forward to Super Bowl ads but only 32% are looking forward to the halftime show

New Yorkers are the least likely to follow the NFL