Head of Omnibus, US

As we prepare for touchdown this Super Bowl, it is the beverage and snack brand ads, which dominate the Most Anticipated Super Bowl Ad list.

Although 82% of Americans planning to watch the Super Bowl say that “humor” is what they like in a Super Bowl commercial it seems that what they really want is a puppy dog and Clydesdales. Over half (53%) of Americans planning to watch the Super Bowl are looking forward to seeing the Budweiser ad.

Next up is Doritos (44%) with its annual “Crash the Super Bowl” million-dollar ad challenge. The winner will be unveiled on Sunday.

Cocal Cola (40%), Bud Light (35%), and Pepsi (34%) round out the top five most anticipated Super Bowl ads for 2015.

Even GoDaddy has nearly a quarter (22%) of Super Bowl watchers anticipating its next offering. GoDaddy has said it will pull the notorious “puppy-mill” ad after a public outcry. Apparently puppies and humor don’t always sit well together. This survey was run on Jan 29th so reflects GoDaddy scores post-announcement.

New England Patriots and Seattle Seahawks supporters share the same Most Anticipated Super Bowl Ad list.

Most Anticipated Super Bowl Ads

Base: Adults planning to watch the Super Bowl

For further information about Omnibus results, and for details about methodology and Omnibus services, please email omnibus.us@yougov.com

Find the full results here. 

Image courtesy of Press Association  





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