YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.

Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

Using the powerful YouGov BrandIndex, the top 10 biggest brand movers are determined across 13 metrics within media consumption, brand health, and purchase intent.

How can brand activism impact consumer sentiment?

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

US: Jack in the Box to hire a Twitch streamer – Which fast food joint do gamers favor?

Outback Steakhouse, Amazon Prime and iPhone are the top three improving brands in terms of Ad Awareness for June 2022

Compared to US consumers, Britons are more likely to consider themselves ‘too sensitive’ and tend to worry more.

A recent YouGov poll finds that more than one in three Americans who have owned a home (35%) say that their parents helped them financially with buying their first home.

Most Americans say they've noticed the cost of housing in their communities increase over the past decade, as well as over the past year. Two-thirds of Americans say it's difficult to find affordable housing in their areas and a majority expect housing prices will continue to rise.

A recent YouGov poll asked Americans their opinions on 16 emerging technologies, ranging from cryptocurrency and virtual reality, to lab-grown meat and artificial organs.

YouGov's 2022 US automotive and mobility rankings.

YouGov's latest rankings provide insights to the top brands and improvers for automative and mobility in Brazil.

YouGov's latest rankings provide insights to the top brands and improvers for automative and mobility in Mexico.

YouGov's latest rankings provide insights to the top brands and improvers for automative and mobility in Canada.

Support for membership has risen, as has the belief that NATO would beat Russia in a potential conflict

YouGov's latest Profile Peek sheds light on sustainable shoppers in the US.