63% of Americans believe it’s a serious problem that Jared Kushner and Ivanka Trump used a personal email address to conduct government business
Michelle Obama has supplanted Angelina Jolie as the world’s most admired woman, according to YouGov’s annual study of which public figures the people of our planet look up to.
Since mid-2017 favorable assessments of First Lady Melania Trump have increased nine points
Most Trump voters think the media has treated the President very unfairly
79% of Democrats disapprove of separating children at the border, while 54% of Republicans approve
Most Americans have heard at least something about both comic's controversial comments
But he's still not the most popular Trump
Unlike her husband, more Americans have a favorable opinion of the First Lady than an unfavorable one
The perception of Ivanka Trump’s clothing line by consumers of all three political affiliations is starting to converge, according to YouGov BrandIndex
Mayo Clinic, Amazon, and Google top YouGov BrandIndex's ranking of the brands women say they would be most proud to work for
More than one in five Americans (22%) say they would consider having sex with a robot, according to a study conducted by YouGov in February 2020.
Close to three in 10 (28%) Americans say they are very interested (14%) or somewhat interested (14%) in watching performances from Jennifer Lopez and Shakira at the 2020 Super Bowl.
From the World's Most Admired people to the most popular kind of wine, here are the top things we learned this year from YouGov polls and surveys.
on AdTech Daily, 9th Oct 2019
Phoenix portrays the Joker, an oft nemesis of Batman, in the eponymous film. Phoenix’s Joker isn’t a super villain, but rather a troubled man who descends into madness.
Some brands can withstand a controversy. The question for SoulCycle and Equinox, which are currently under fire because of their owner’s politics, can withstand boycotts and changing public sentiment.
Overall, Elba is viewed positively by fans of the Fast and Furious films -- that is anyone who have said they really like the previous 7 films, a sample of more than 2,500 people in YouGov’s Plan and Track tool. More than half, 61 percent said they had a positive view of the actor. That’s more than the national average: about 48 percent of America has a positive view of Elba.
Disney has the opportunity to string together generational admiration for their stories, and keep the nostalgia alive among its most ardent fans.
Marketers will surely be trying to evoke nostalgia and space interest with campaigns timed for the 50 year anniversary of the Moon Landing. We’ve got some tips on where to target advertising to catch the attention of Space enthusiasts.
From a brand perspective, Swift is an ideal partner. Not only does she resonate positively with at least half of America, her fans seem to absorb advertising messages more than most Americans do. And, in a lot of cases, they seem more likely to pass along the message as a recommendation to a friend or family member, or to post on social media.