Nearly three-quarters of Democrats (72%) say it is “very important” or “somewhat important” that President Biden nominates a Black woman to the Supreme Court.

While there is broad agreement that love is a choice, older Americans are especially likely to assert that it is.

A recent YouGov poll posed this question to U.S. adults and found that one in four (26%) prefer that shows, movies, and books set since the start of the COVID-19 pandemic include references to it, while 28% say they should ignore it.

Americans are split on whether the United States does or does not have a responsibility to protect Ukraine.

A new YouGov framework segments US consumers based on whether they tend to purchase best-known or trending brands.

A YouGov framework equips marketers and advertisers with data that helps them understand the risks and rewards of getting involved in social issues.

Trust in COVID tests, one year of President Biden, religious discrimination in the U.S., and other top findings from the latest Economist/YouGov poll.

Among those who say there should be an age limit, 24% say it should be 60 years old, 39% say it should be 70, 23% say it should be 80, and 5% say it should be 90.

Biggest Moving brands in the US per month.

A large majority of Americans say King succeeded in advancing civil rights and remains relevant today.

The latest Economist/YouGov Poll shows the increase in the share of Americans who say they have tested positive for COVID-19 since a month ago.

The latest YouGov Daily Agenda survey finds a majority in support of one of Biden’s vaccine mandates, while opinion on the other is more split but also leans pro-mandate.

In the hours following the January 6, 2021 Capitol takeover, YouGov asked voters for their views. Almost one year later, YouGov re-interviewed 826 people from the original group to find out how opinions shifted.

When asked to recall their thoughts and feelings on Jan. 6, 2021, in an open-ended question, YouGov members who responded frequently mentioned sadness, disappointment, anger, and disbelief.

A look at markets and demographics in which gaming influencers hold the most sway?

A look at the shares of consumers in four key gaming markets – the United States, the United Kingdom, Germany, and France – that played the Minecraft in the last month.

A new YouGov study conducted across 17 markets explores whether consumers feel industries are doing enough to ensure the longevity of their products.

The overall US public is almost evenly split - 43% do buy genetically modified produce, while 39% do not.

A higher share of American consumers indicate that they are prepared to pay more for 5G compared to the Brits.

This new analysis looks at the type of mobile connection used by Americans and Brits, and why they might upgrade to 5G or not.