A look at which countries are most likely to have played a Mario title in the last month.

YouGov data reveals which amusement parks saw the highest Buzz score increase.

The worlds of fitness and gaming are colliding.

British drivers considering an electric engine pay attention to online advertisements as nearly three in five say so (59%).

Americans with an opinion overwhelmingly believed the three men from Georgia should be found guilty of murdering Ahmaud Arbery.

About one in five (19%) are simply glad to be alive for another year.

About one in five (21%) favor marshmallows on their sweet potatoes, while one-third (32%) do not.

In the first edition of YouGov’s Brand Spotlight series, a monthly deep dive into the performance of brands across sectors, we focus on auto insurer USAA’s performance over the course of October.

Almost one-half of holiday decorators get started between Thanksgiving and the end of November.

Nearly every American today agrees that Native Americans were instrumental in ensuring that the Pilgrims would survive their first year.

Among Americans who expect to enjoy a home-cooked meal for Thanksgiving, women (27%) are more likely than men (16%) to say they typically do all of the Thanksgiving cooking.

Just over half of Americans will be reaching out beyond their immediate households for Thanksgiving. Last year, just one-third did.

How can brands maintain a conversation with gamers after they have left their couches for real-life forms of entertainment?

One in five American boys aged 13-17 support FaZe Clan. No traditional sports team enjoys that kind of support.

Asked which they’d prioritize, Americans rank the environment ahead of jobs by a 52% to 32% margin.

Americans who are paying a lot of attention to the trial are more convinced than those paying less attention that Rittenhouse will be found not guilty.

YouGov has conducted polling on everything from the most popular Thanksgiving main dishes and sides to Americans’ favorite Thanksgiving pie and whether politics is served at their tables.

A YouGov study reveals that 41% of consumers worldwide are worried about artificial intelligence.

According to data from YouGov Profiles, drivers in Poland say that they like to drive fast (49%).

Biggest Moving brands in the US per month.