New YouGov data suggests that video streaming services should be wary of pricing themselves out of the increasingly saturated streaming sector, with the cost of subscriptions central to whether people subscribe or unsubscribe from services.

2020 has been a year of both challenges and opportunities for many of the United Arab Emirates’ major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

2020 has been a year of both challenges and opportunities for many of Mexico’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

2020 has been a year of both challenges and opportunities for many of Germany’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

2020 has been a year of both challenges and opportunities for many of Australia’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

2020 has been a year of both challenges and opportunities for many of Singapore’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

Republicans (35%) are far less likely than Democrats (81%) or Independents (56%) to believe Martin Luther King’s birthday should be a national holiday.

Prior to seeing the trailer, 21% of YouGov Direct respondents said they were somewhat or very likely to see The Marksman. After viewing the clip on the YouGov Direct Platform, 53% said they were now likely to see it, the highest level of post-trailer interest this week.

We asked YouGov Chat users to dig deeper on the issue and tell us why they do or don’t believe Trump is responsible for the events at the Capitol. You can join the conversation here.

A majority believe social media sites should suspend those who post violent content (70%) or hate speech (71%), promote racial divisions (71%), support the overthrow of the government (66%), or spread disinformation (63%).

Between 2019 and 2020, the share of podcast listeners — and frequency of listening— increased across all ages.

America is the least likely country to report following the rules, and there is reason to suspect even that could be an exaggeration.

People would feel most comfortable about coronavirus vaccines developed in Germany, Canada or the UK

Thai people, Britons and Danes are the most willing to take the vaccine

18-to 29-year-olds are the most likely to spend the weekend with family (39%), friends (21%), or working (26%).

YouGov is able to identify which brands had ad campaigns that cut through that noise. A look through the data reveals a tableau that perfectly encapsulates 2020 for Americans: Our list includes a social media company, a medical company, a cleaning product, a gaming console, and a meal-delivery platform.

Two-thirds of Americans have a very positive view of the civil rights leader.

About half (48%) say President Trump should resign, while 42% disagree. A similar number (48%) would remove him from office, though 44% would not.

Three-quarters of Democrats (75%) and Republicans (74%) currently say that the country is off on the wrong track.

New YouGov data shows how Cyberpunk 2077’s rocky release has altered purchase intent among American gamers, and how the video game publisher’s brand has been affected.