According to data from YouGov BrandIndex, Cadillac wins YouGov Advertiser of the Month in September for registering an uplift of 3.8 percentage points in Ad Awareness.

Data from YouGov BrandIndex shows that over the course of September, Regions registered the highest uplift in Ad Awareness among all consumer banks in the US.

Data from YouGov BrandIndex reveals that Santander has achieved the highest uplift in Ad Awareness of all the banks we tracked in the United Kingdom during September.

Data from YouGov BrandIndex reveals that Jaguar’s Ad Awareness score saw a rise of 2.1 percentage points in September.

According to data from YouGov BrandIndex, Amazon’s Ad Awareness score – which measures whether consumers have seen an ad for a brand in the previous two weeks – rose 14.6 points from 17.9% on August 24 to 32.5% on September 23.

A global study by YouGov across 17 developed and emerging markets sheds light on how much are drivers driving in the post-pandemic era.

A new YouGov framework study segments and analyses American car-drivers based on the emphasis they place on fuel efficiency and/or engine power in cars.

Just weeks ahead of Nintendo’s new Switch release on October 8th, a new analysis from YouGov looks at consumer perceptions of Nintendo in key markets – including the US, UK and Japan.

Fueled by innovation, de-regulation in key markets, and the pandemic, it’s clear that the popularity of online gambling globally has achieved new heights. This growth has been driven largely by lottery and sports betting.

The worldwide semiconductor shortage continues to wreak havoc on supply chains across many sectors, particularly gaming consoles. As we gear up for the all-important holiday season, a new YouGov Direct survey reveals what consumers may do if they can’t get their hands on a next-generation console.

Despite COVID-19 yet again sending a chill through the United States - this time by way of the Delta variant - YouGov trended data shows most American esports fans are eager to attend live events.

According to data from a recent YouGov whitepaper that delves into global attitudes around 5G, 44% of American consumers believe that 5G will improve mobile data connection and 33% feel it will improve communication across devices.

Celebrity endorsements have played a critical role in countless successful marketing campaigns, and roughly one in five global consumers think they are effective for selling electronics, new international YouGov data shows.

Celebrity endorsements have played a critical role in countless successful marketing campaigns, but international YouGov research finds consumers may not find them as effective for telecommunications brands.

For consumers of a certain age, finding companionship is simply a matter of swiping right. While many on dating apps may not be looking for commitment, new YouGov research shows how many adults across 17 markets found their current romantic partner through a mobile app.

In an age when some shoppers are keen to understand where companies stand on certain social and political issues, a quarter of global consumers say they prioritize a brand’s values over a product’s price when shopping with telco companies.

In an age when some shoppers are keen to understand where companies stand on certain social and political issues, a third of global consumers say they prioritize a brand’s values over a product’s price when shopping for consumer electronics.

This year, before unveiling its slate of new hardware, Apple kicked off its September keynote by boasting about its Apple TV+ offering, which has become a crucial part of the brand’s ecosystem. As Apple further expands its subscription model, YouGov data shows the success of this tactic.

As Apple is poised to release the latest iteration of the iPhone, YouGov trended data shows appetite for new smartphones in the United States is at the highest level in at least three years.

International data from YouGov reveals that two in five global consumers gamble for fun (41%) while just one in ten (11%) feel it’s a reliable way to make money or is just part of their routine.