Experiential marketing has been among the channels most impacted by the pandemic, but there are signs that this vital tactic is beginning to emerge again.

According to YouGov BrandIndex data, which asks questions about the health of brands on a daily basis, the rate of Americans with a negative impression of TikTok soared recently.

Young adults (meaning those between 18 and 24 years old) are especially likely (44%) to oppose a government ban on TikTok. This is also the generation most likely to say they’re familiar with TikTok – only 8 percent of adults under 24 say they are not familiar with TikTok. In contrast, about one-quarter (24%) of those over 55 say they’re unfamiliar with TikTok.

How the YouGov Cube offers uniquely detailed brand tracking insights

America may be seeking more live TV as streaming services offered by traditional television providers appear to be seeing a healthy boost in subscriber numbers.

Fewer than half (46%) of Americans have been using cashless payments during the COVID-19 pandemic, according to a recent YouGov survey. The shift comes at a time when many essential businesses have stopped accepting cash or have migrated to online operations entirely.

As Americans continue to adjust to the harsh new reality brought on by the pandemic, many seem to be looking to escape through video games, according to a YouGov survey of 1,175 individuals on the activities they’ve been doing more of since late-March

By 43 percent to 28 percent, Americans say a smartphone app that could track their exposure to COVID-19 would be an invasion of privacy.

As COVID-19 continues to spread across the planet, the virus is affecting nearly every part of life. Since January, YouGov has been gathering data on how these facets of America are affected — from how it’s shifting the behavior of consumers and workers, to how voters are participating in democracy, to how brands are impacted.

Many Americans — particularly young ones — express interest with the idea of watching more ads in exchange for a lower cost for a streaming service.