COVID-19 has created tumultuous marketing challenges that none of us have had to plan for before.

There was no shortage of hype around the latest iPhone, and YouGov data shows Apple’s marketing push around the device was successful.

Among the headline-grabbing features of the new iPhone 12, consumers are most excited about the new model’s 5G capability, which was announced at a media event today.

We asked our YouGov Chat users to go deeper and tell us what they really think about Facebook's new ban. You can share your views on whether Facebook should ban political ads here.

Roughly three months out from the holiday season, YouGov data indicates Sony has an edge over Microsoft among console and PC gamers in terms of purchase interest for the new consoles.

Experiential marketing has been among the channels most impacted by the pandemic, but there are signs that this vital tactic is beginning to emerge again.

According to YouGov BrandIndex data, which asks questions about the health of brands on a daily basis, the rate of Americans with a negative impression of TikTok soared recently.

Young adults (meaning those between 18 and 24 years old) are especially likely (44%) to oppose a government ban on TikTok. This is also the generation most likely to say they’re familiar with TikTok – only 8 percent of adults under 24 say they are not familiar with TikTok. In contrast, about one-quarter (24%) of those over 55 say they’re unfamiliar with TikTok.

How the YouGov Cube offers uniquely detailed brand tracking insights

America may be seeking more live TV as streaming services offered by traditional television providers appear to be seeing a healthy boost in subscriber numbers.

Fewer than half (46%) of Americans have been using cashless payments during the COVID-19 pandemic, according to a recent YouGov survey. The shift comes at a time when many essential businesses have stopped accepting cash or have migrated to online operations entirely.

As Americans continue to adjust to the harsh new reality brought on by the pandemic, many seem to be looking to escape through video games, according to a YouGov survey of 1,175 individuals on the activities they’ve been doing more of since late-March

By 43 percent to 28 percent, Americans say a smartphone app that could track their exposure to COVID-19 would be an invasion of privacy.

As COVID-19 continues to spread across the planet, the virus is affecting nearly every part of life. Since January, YouGov has been gathering data on how these facets of America are affected — from how it’s shifting the behavior of consumers and workers, to how voters are participating in democracy, to how brands are impacted.

Many Americans — particularly young ones — express interest with the idea of watching more ads in exchange for a lower cost for a streaming service.

The global streaming service, Netflix, has topped YouGov’s annual US Buzz Rankings for the second consecutive year with a score of 29.2.

Mobile-only banks – alternatives or supplements to traditional, brick-and-mortar banks – have been edging into the finance space for several years in an effort to match consumers’ appetite for mobile convenience.

About one in 10 (11%) US adults say they’re much more likely to purchase an item that wins an award at CES.

Nike is now as much a tech company as it is a shoe company.

Nearly a quarter of Americans (23%) have considered purchasing mail-order orthodontics from companies like Invisalign and Smile Direct Club for themselves or a family member at some point, according to the results of a YouGov survey for the Cheddar Business channel.