It may take time to see if the Apple Card catches on even among the most hard-core of Apple fans because they're actually a little less likely than users of competing phone brands to have an interest in the latest products (53% vs 56%) and less likely than other phone users to actually be the first to get products (33% vs. 38%).

For the third year in a row, Band Aid has taken the top spot in YouGov’s BrandIndex global brand health rankings for the United States. BrandIndex constantly measures the public’s perception of thousands of brands every day, tracking a number of variables including Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The cell carrier’s customers reported higher satisfaction with their wireless carrier since 2017 than customers of Verizon, AT&T;, or Sprint showed for their respective provider.

YouGov data finds that nearly a quarter (23%) of Americans say they’ve been followed by someone near their home, school or workplace.

Airbnb’s acquisition of HotelTonight helps grow the platform’s end-to-end vision

Understand the relationship between American travelers and technology, supported by YouGov research data.

Most people (73%) who have poked around a partner’s phone say they don’t regret it.

Social media ad spending continues to steadily rise. By 2020, social networks are expected to command $37 billion in advertising revenue. It's no surprise, then, that hotel social media accounts have staked their claim as an important resource for many of the global affluent, especially...

June is Pride Month and it's a good bet that a number of advertisers are looking to connect with individuals who identify as lesbian, gay or bisexual. Here's a game plan.

84% of Venmo users say technology changes their life for the better