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Content marketers must prioritise transparency and disclosure in AI use
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about 22 hours agoArticle
Use reliable data to measure marketing ROI, especially in uncertain times
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3 days agoArticle
AI simplifies content creation, but could also curb artistic expression
By Rem Darbinyan on Forbes, 26th May 2023
5 days agoArticle
Conduct a green audit before implementing green branding
By Ioana Wilkinson on Agility PR Solutions, 26th May 2023
8 days agoArticle
Use Instagram's bio link feature to direct traffic to desired destination
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12 days agoArticle
While creating brand content, collaborate with a diverse set of voices
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16 days agoArticle
PR pros can use AI for crisis management and to manage company reputation
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17 days agoArticle
US Biggest Brand Movers
Using the powerful YouGov BrandIndex, the top 10 biggest brand movers are determined across 13 metrics within media consumption, brand health, and purchase intent.
19 days agoArticle
Riot Games has a new CEO in Dylan Jadeja
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22 days agoArticle
Estée Lauder appoints a sustainability chief
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23 days agoArticle
Uber trialling flight bookings in the UK
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24 days agoArticle
Improve audience engagement to generate leads, build customer loyalty
ByLauren Basiura on Marketing Insider Group, 9th May 2023
25 days agoArticle
Trust in Media 2023: What news outlets do Americans trust most for information?
When it comes to the national rankings, The Weather Channel is followed by national public broadcaster PBS (+30), the U.K. news outlet BBC (+29), and The Wall Street Journal (+24) in national trust.
26 days agoArticle
Marvel launches its own fitness app called 'Marvel Move'
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29 days agoArticle
Support SEO strategy with a strong link-building strategy
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about 1 month agoArticle
Hootsuite launches AI tool, OwlyWriter, to help social media marketers
By Natasha Bach on PRWeek, 28th April 2023
about 1 month agoArticle
Build engaged communities to boost loyalty, collect feedback
By Arslan Hassan on Agility PR Solutions, 27th April 2023
about 1 month agoArticle
More now think NASA will get people to Mars by its 2040 goal than thought so last year
Majorities of Americans favor the U.S. sending astronauts in the future to the moon (64%) and to Mars (57%).
about 1 month agoArticle
Expedia launches 'shoppable' streaming platform, GoUSA
By Michele Laufik on Marketing Dive, 20th April 2023
about 1 month agoArticle
Update Instagram content strategy to focus on creativity, discovery, connection
By Anna Sonnenberg on Social Media Examiner, 24th April 2023
about 1 month ago