YouGov research shows there is a correlation between knowledge about AI and feeling around its benefits to society.

Intel's brand metrics are higher among fans of esports, the Olympics, the NBA and NFL

A considerable share across age groups and markets are still on the fence on the benefits of 5G.

A look at which countries are most likely to have played a Mario title in the last month.

The worlds of fitness and gaming are colliding.

British drivers considering an electric engine pay attention to online advertisements as nearly three in five say so (59%).

YouGov’s Brand Spotlight series focuses on auto insurer USAA’s performance over the course of October.

How can brands maintain a conversation with gamers after they have left their couches for real-life forms of entertainment?

One in five American boys aged 13-17 support FaZe Clan. No traditional sports team enjoys that kind of support.

A YouGov study reveals that 41% of consumers worldwide are worried about artificial intelligence.

New global research from YouGov shows what measures consumers take to keep their online activity private, some of which could hinder how brands connect with the consumer.

More than three quarters of followers of gaming influencers use their smartphones/tablets for gaming, according to data revealed in a new YouGov whitepaper series about the power of gaming influencers.

YouGov intelligence shows how Buzz around the iPhone brand has lagged this year compared to past launches.

Brazil's brand rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

Mexico's brand rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

Canada's brand rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

United States brand rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

YouGov data shows intent to purchase a VR headset among America’s Gen Z saw a massive jump in the last 12 months

US adults who use TikTok or YouTube tend to visit the apps at least daily (67% and 74%, respectively).

Data YouGov BrandIndex’s 2021 Finance Purchase Funnel Rankings shows that 13.1% of US adults are aware of Capital One and would consider them when next in market, giving them a conversion rate of 16% from all those aware of the brand.