From the World's Most Admired people to the most popular kind of wine, here are the top things we learned this year from YouGov polls and surveys.

Just three-quarters of Americans (78%) say they always tip their waiter or waitress, and about one in 20 (6%) rarely or never tip at all, according to the results of a survey from YouGov about tipping in America.

Since the launch of Disney+, other parts of the House of Mickey have seen a lift in positive sentiment, including the Disney Channel and the Disney Store, according to YouGov BrandIndex. Buzz score gauges whether US adults are hearing positive or negative things about a particular brand.

When seated next to a stranger on an airplane, the consensus is to “exchange pleasantries, but nothing more.”

Three in 10 (31%) male Millennials say that they would “try to avoid being conscripted into the armed forces.”

Gain a better understanding of how the affluent shape the perception and future of brands using YouGov data.

At least two in five (42%) Americans say they plan to take at least one leisure trip this winter.

Who’s No. 1 in hotel customer service? Marriott tops YouGovs first ever analysis of brands with the highest customer service score.

Research from a new YouGov report reveals a strong appetite among Americans for cruise vacations.

Gain a better understanding of the cruise industry with consumer insights and advertising trend analysis using YouGov Plan & Track data.