Article
Is high density worse for the environment, traffic, and crime? Most Americans think so
In a recent poll, YouGov asked Americans to weigh in on the pros and cons of high-density living. The results show that most Americans, including most of those who live in cities, believe that high density is not only worse for the environment, but also a driver of traffic congestion and crime.
about 1 month agoArticle
Americans want to return to normal, but many still avoid some pre-pandemic activities
Most Americans are optimistic about the end of the pandemic – but some are taking only tentative steps toward returning to normal.
about 2 months agoArticle
Airport security: Despite the inconvenience, most Americans say it's effective
Less than a third of people (31%) approve of paid programs that allow for expedited security screening and less than half (40%) say that such programs are fair.
4 months agoArticle
Global: Which industries are best suited for sports sponsorship?
A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.
4 months agoArticle
Buzzing car brands among American and British gamers
A look at the car brands that are resonating among gamers in Great Britain and the United States this holiday season.
5 months agoArticle
Christmas 2021: How will Americans celebrate?
This year, 72% of Americans say they don’t intend to travel for the holidays.
5 months agoArticle
Travel and Tourism: Trends and insights round-up for 2021
In this piece, YouGov data sheds light on some of the key insights from our travel research in 2021.
5 months agoArticle
Which travel benefits US consumers like the most?
One in ten US consumers say they applied for a travel rewards card last year (13%).
6 months agoArticle
What do American consumers like to do in winter?
A substantial proportion of adults in the US say they prefer visiting their friends and family during winters (40%).
6 months agoArticle
The amusement parks creating the most Buzz among America’s parents
YouGov data reveals which amusement parks saw the highest Buzz score increase.
6 months agoArticle
UK: Which ads do future EV drivers pay attention to?
British drivers considering an electric engine pay attention to online advertisements as nearly three in five say so (59%).
6 months agoArticle
US Brand Spotlight - USAA
YouGov’s Brand Spotlight series focuses on auto insurer USAA’s performance over the course of October.
6 months agoArticle
Global: Where do drivers like to drive fast in their cars?
According to data from YouGov Profiles, drivers in Poland say that they like to drive fast (49%).
6 months agoArticle
US Auto Advertiser of the Month (October): Lincoln
According to data from YouGov BrandIndex, Lincoln’s Ad Awareness score saw a 4.2-point rise in October.
6 months agoArticle
US Travel Advertiser of The Month (October): Uber
According to the data from YouGov BrandIndex, Uber registered the highest uplift in Ad Awareness in the US during October.
6 months agoArticle
Global: What’s influencing future vehicle buyers’ purchase decisions?
Data from YouGov’s International Automotive Report 2021 shows that global consumers note price as the most important factor in determining where they would consider buying their future vehicle (59%).
7 months agoArticle
What’s in store for fall travel among Americans?
YouGov's latest survey which looks at people’s general intent to travel over the next 12 months reveals that 37% of consumers in the US are planning to take a domestic vacation, while 10% are planning to go overseas.
7 months agoArticle
US: How do travelers feel about providing COVID-19 health documents in order to vacation abroad?
A new study conducted by YouGov indicates that two-thirds of consumers in the US who are planning to travel internationally in the next 12 months are willing to provide a proof of vaccination to enter a country (66%).
7 months agoArticle
Global: Are automakers doing enough to make their products last longer?
According to data from a recent survey conducted by YouGov across 17 markets only half of global consumers feel that automotive companies are doing their bit to optimise the longevity of their products (49%).
7 months agoArticle
US: Automotive Advertiser of the Month – Cadillac
According to data from YouGov BrandIndex, Cadillac wins YouGov Advertiser of the Month in September for registering an uplift of 3.8 percentage points in Ad Awareness.
7 months ago