In a recent poll, YouGov asked Americans to weigh in on the pros and cons of high-density living. The results show that most Americans, including most of those who live in cities, believe that high density is not only worse for the environment, but also a driver of traffic congestion and crime.

Most Americans are optimistic about the end of the pandemic – but some are taking only tentative steps toward returning to normal.

Less than a third of people (31%) approve of paid programs that allow for expedited security screening and less than half (40%) say that such programs are fair.

A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

A look at the car brands that are resonating among gamers in Great Britain and the United States this holiday season.

This year, 72% of Americans say they don’t intend to travel for the holidays.

In this piece, YouGov data sheds light on some of the key insights from our travel research in 2021.

One in ten US consumers say they applied for a travel rewards card last year (13%).

A substantial proportion of adults in the US say they prefer visiting their friends and family during winters (40%).

YouGov data reveals which amusement parks saw the highest Buzz score increase.

British drivers considering an electric engine pay attention to online advertisements as nearly three in five say so (59%).

YouGov’s Brand Spotlight series focuses on auto insurer USAA’s performance over the course of October.

According to data from YouGov Profiles, drivers in Poland say that they like to drive fast (49%).

According to data from YouGov BrandIndex, Lincoln’s Ad Awareness score saw a 4.2-point rise in October.

According to the data from YouGov BrandIndex, Uber registered the highest uplift in Ad Awareness in the US during October.

Data from YouGov’s International Automotive Report 2021 shows that global consumers note price as the most important factor in determining where they would consider buying their future vehicle (59%).

YouGov's latest survey which looks at people’s general intent to travel over the next 12 months reveals that 37% of consumers in the US are planning to take a domestic vacation, while 10% are planning to go overseas.

A new study conducted by YouGov indicates that two-thirds of consumers in the US who are planning to travel internationally in the next 12 months are willing to provide a proof of vaccination to enter a country (66%).

According to data from a recent survey conducted by YouGov across 17 markets only half of global consumers feel that automotive companies are doing their bit to optimise the longevity of their products (49%).

According to data from YouGov BrandIndex, Cadillac wins YouGov Advertiser of the Month in September for registering an uplift of 3.8 percentage points in Ad Awareness.