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Ivanka Trump
33%

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The 1942nd most popular and the 140th most famous all-time person
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The 105th most popular and the 48th most famous clothing & footwear brand
Paul Anka
43%

Paul Anka

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The 19th most popular and the 13th most famous jazz music artist
Franka Potente
18%

Franka Potente

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The 478th most popular and the 455th most famous contemporary actress
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Serge Ibaka

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The 79th most popular and the 48th most famous contemporary basketball player
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  • The Daily Show/YouGov America’s Next Top Trump:Trump Vs. The TrumpsArticle

    The Daily Show/YouGov America’s Next Top Trump:Trump Vs. The Trumps

    Melania and Ivanka Trump tie in The Daily Show/YouGov poll with an overall win percentage of 57.

    2020-08-28
  • Most voters say the events at the US Capitol are a threat to democracyArticle

    Most voters say the events at the US Capitol are a threat to democracy

    A YouGov Direct poll of 1,397 registered voters who had heard about the event finds that most (62%) voters perceive today's actions as a threat to democracy.

    2021-01-07
  • The Daily Show/YouGov America's Next Top Trump poll: Who should carry on the dynasty?Article

    The Daily Show/YouGov America's Next Top Trump poll: Who should carry on the dynasty?

    The Daily Show teamed up with YouGov to figure out what might happen in a fantasy scenario in which members of the Trump family were all running against one another.

    2020-08-28
  • The Daily Show/YouGov Americas Next Top Trump poll: Losers BracketArticle

    The Daily Show/YouGov Americas Next Top Trump poll: Losers Bracket

    Eric’s win percentage in the head-to-head style poll was just 44, below Jared Kushner (45%), Don Jr. (45%) and Tiffany Trump (49%).

    2020-08-28
  • Michelle Obama is the world's most admired womanArticle

    Michelle Obama is the world's most admired woman

    Michelle Obama has supplanted Angelina Jolie as the world’s most admired woman, according to YouGov’s annual study of which public figures the people of our planet look up to.

    2019-07-18
  • 67% of brands actively measure their CSR performanceArticle

    67% of brands actively measure their CSR performance

    on MarTech Series, 15th Sept 2021

    2021-09-15
  • Private email use by government officials continues to raise suspicionsArticle

    Private email use by government officials continues to raise suspicions

    63% of Americans believe it’s a serious problem that Jared Kushner and Ivanka Trump used a personal email address to conduct government business

    2019-04-02
  • Verizon launches a new targeting solutionArticle

    Verizon launches a new targeting solution

    By Robert Williams on Marketing Dive, 15th Apr 2021

    2021-04-15
  • Melania remains the most popular Trump; Kushner security clearance seen as problematicArticle

    Melania remains the most popular Trump; Kushner security clearance seen as problematic

    Since mid-2017 favorable assessments of First Lady Melania Trump have increased nine points

    2019-03-07
  • The trailer for Disney adventure “The One and Only Ivan” wowed viewers this weekArticle

    The trailer for Disney adventure “The One and Only Ivan” wowed viewers this week

    Step right up to see the most effective trailer of the week. It belongs to “The One and Only Ivan,” a star-studded CGI circus adventure from Disney Studios.

    2020-08-21
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Travel & transport

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  • Is high density worse for the environment, traffic, and crime? Most Americans think soArticle

    Is high density worse for the environment, traffic, and crime? Most Americans think so

    In a recent poll, YouGov asked Americans to weigh in on the pros and cons of high-density living. The results show that most Americans, including most of those who live in cities, believe that high density is not only worse for the environment, but also a driver of traffic congestion and crime.

    about 1 month ago
  • Americans want to return to normal, but many still avoid some pre-pandemic activitiesArticle

    Americans want to return to normal, but many still avoid some pre-pandemic activities

    Most Americans are optimistic about the end of the pandemic – but some are taking only tentative steps toward returning to normal.

    about 2 months ago
  • Airport security: Despite the inconvenience, most Americans say it's effectiveArticle

    Airport security: Despite the inconvenience, most Americans say it's effective

    Less than a third of people (31%) approve of paid programs that allow for expedited security screening and less than half (40%) say that such programs are fair.

    4 months ago
  • Global: Which industries are best suited for sports sponsorship?Article

    Global: Which industries are best suited for sports sponsorship?

    A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

    5 months ago
  • Buzzing car brands among American and British gamersArticle

    Buzzing car brands among American and British gamers

    A look at the car brands that are resonating among gamers in Great Britain and the United States this holiday season.

    5 months ago
  • Christmas 2021: How will Americans celebrate?Article

    Christmas 2021: How will Americans celebrate?

    This year, 72% of Americans say they don’t intend to travel for the holidays.

    5 months ago
  • Travel and Tourism: Trends and insights round-up for 2021Article

    Travel and Tourism: Trends and insights round-up for 2021

    In this piece, YouGov data sheds light on some of the key insights from our travel research in 2021.

    5 months ago
  • Which travel benefits US consumers like the most?Article

    Which travel benefits US consumers like the most?

    One in ten US consumers say they applied for a travel rewards card last year (13%).

    6 months ago
  • What do American consumers like to do in winter?Article

    What do American consumers like to do in winter?

    A substantial proportion of adults in the US say they prefer visiting their friends and family during winters (40%).

    6 months ago
  • The amusement parks creating the most Buzz among America’s parentsArticle

    The amusement parks creating the most Buzz among America’s parents

    YouGov data reveals which amusement parks saw the highest Buzz score increase.

    6 months ago
  • UK: Which ads do future EV drivers pay attention to?Article

    UK: Which ads do future EV drivers pay attention to?

    British drivers considering an electric engine pay attention to online advertisements as nearly three in five say so (59%).

    6 months ago
  • US Brand Spotlight - USAAArticle

    US Brand Spotlight - USAA

    YouGov’s Brand Spotlight series focuses on auto insurer USAA’s performance over the course of October.

    6 months ago
  • Global: Where do drivers like to drive fast in their cars?Article

    Global: Where do drivers like to drive fast in their cars?

    According to data from YouGov Profiles, drivers in Poland say that they like to drive fast (49%).

    6 months ago
  • US Auto Advertiser of the Month (October): LincolnArticle

    US Auto Advertiser of the Month (October): Lincoln

    According to data from YouGov BrandIndex, Lincoln’s Ad Awareness score saw a 4.2-point rise in October.

    6 months ago
  • US Travel Advertiser of The Month (October): UberArticle

    US Travel Advertiser of The Month (October): Uber

    According to the data from YouGov BrandIndex, Uber registered the highest uplift in Ad Awareness in the US during October.

    6 months ago
  • Global: What’s influencing future vehicle buyers’ purchase decisions?Article

    Global: What’s influencing future vehicle buyers’ purchase decisions?

    Data from YouGov’s International Automotive Report 2021 shows that global consumers note price as the most important factor in determining where they would consider buying their future vehicle (59%).

    7 months ago
  • What’s in store for fall travel among Americans?Article

    What’s in store for fall travel among Americans?

    YouGov's latest survey which looks at people’s general intent to travel over the next 12 months reveals that 37% of consumers in the US are planning to take a domestic vacation, while 10% are planning to go overseas.

    7 months ago
  • US: How do travelers feel about providing COVID-19 health documents in order to vacation abroad?Article

    US: How do travelers feel about providing COVID-19 health documents in order to vacation abroad?

    A new study conducted by YouGov indicates that two-thirds of consumers in the US who are planning to travel internationally in the next 12 months are willing to provide a proof of vaccination to enter a country (66%).

    7 months ago
  • Global: Are automakers doing enough to make their products last longer?Article

    Global: Are automakers doing enough to make their products last longer?

    According to data from a recent survey conducted by YouGov across 17 markets only half of global consumers feel that automotive companies are doing their bit to optimise the longevity of their products (49%).

    7 months ago
  • US: Automotive Advertiser of the Month – CadillacArticle

    US: Automotive Advertiser of the Month – Cadillac

    According to data from YouGov BrandIndex, Cadillac wins YouGov Advertiser of the Month in September for registering an uplift of 3.8 percentage points in Ad Awareness.

    7 months ago

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