The latest data from the YouGov Affluent Perspective shows that the United States’ affluent are more likely than the General Population to own most types of technology, especially newer, home technology like smart thermostats and video surveillance. These types of technology tend to enter the market at a high price point, and the affluent are in a better position to be among the first to purchase these items because of their means.

Just because someone is affluent, doesn’t mean they don’t stress about money. That stress could mean opportunity for financial services firms looking to win some new clients, according to data from the 2019 YouGov Affluent Perspective Global Study.

Marketing luxury products to the global affluent can be tricky business. This year, marketers that targeted the global affluent with their campaigns and advertisements earned a middling grade from the audience they were after.

Social media ad spending continues to steadily rise. By 2020, social networks are expected to command $37 billion in advertising revenue. It's no surprise, then, that hotel social media accounts have staked their claim as an important resource for many of the global affluent, especially...

When it comes to how affluent people around the globe view the economy, their finances, and their spending on luxury, "status quo" seems to describe their state of mind.

Seven-in-ten affluent auto consumers are interested in vehicles with a driver override system

YouGov Affluent Perspective offers three distinct levels of engagement.

The latest findings from YouGov’s Affluent Perspective detail how affluent global business leaders feel about their company’s performance and likely future success. These leaders – defined as owners or C-level executives – are enterprising, well-educated, and self-made. They represent a wide variety of industries – from financial services to manufacturing to healthcare and entertainment.

This is the latest installment in a series that delves into the latest insights from the YouGov Affluent Perspective 2018 Global Study. Each year, we study the lives, values, and shopping habits of the world’s most successful households.

This is the second in a series from YouGov’s Affluent Perspective delving into the affluent and non-affluent in America.