Just because someone is affluent, doesn’t mean they don’t stress about money. That stress could mean opportunity for financial services firms looking to win ...
Marketing luxury products to the global affluent can be tricky business. This year, marketers that targeted the global affluent with their campaigns and advertisements ...
Social media ad spending continues to steadily rise. By 2020, social networks are expected to command $37 billion in advertising revenue. It's no surprise, ...
When it comes to how affluent people around the globe view the economy, their finances, and their spending on luxury, "status quo" seems to ...
Seven-in-ten affluent auto consumers are interested in vehicles with a driver override system
YouGov Affluent Perspective offers three distinct levels of engagement.
The latest findings from YouGov’s Affluent Perspective detail how affluent global business leaders feel about their company’s performance and likely future success. These leaders ...
This is the latest installment in a series that delves into the latest insights from the YouGov Affluent Perspective 2018 Global Study. Each year, ...
This is the second in a series from YouGov’s Affluent Perspective delving into the affluent and non-affluent in America.
Affluent Perspective’ new Global Luxury Retail Report focuses on the 56% of global affluent who purchase luxury products and services across multiple categories.