Young people are talking about HBO at unprecedented rates
Over one in four US consumers ages 18-34 have recently discussed the network with friends and family members
-
-
Lululemon’s Purchase Consideration hits a new high among male consumers 18-49
Since January 2016, men’s openness to buying the brand widely known for women’s yoga attire has more than doubled
-
Ford Mustang fans: More patriotic, family-oriented, and drawn to loyalty programs
Mustang fans have a higher opinion of Ford than Dodge Charger fans have of Dodge
-
After a brief pause, VR adoption grows to 11% among all US adults
Just over one-third of consumers now say they’re somewhat familiar with the companies developing VR games and applications
-
Men, millennials, and liberals more accepting of stretching the truth to get ahead
Some groups appear more open to fibbing when it comes to their resume and career
-
Battle Royale Gamers are drawn to live events
New data also reveals that fans of Fortnite and PlayerUnknown's Battlegrounds are more open to advertising
-
Hispanics more likely to recommend Mexican beer, liquor
As a group, Hispanics residing in the US are more willing than the general public to endorse Corona and Patron
-
After years of positive growth, Pinterest’s public image remains steady
Satisfaction with the online brand has followed a similar path
-
CoverGirl hits Word of Mouth high among young women
New data indicates that 22% of female consumers aged 18-34 recently discussed the makeup brand
-
The most popular Canadian among Americans is Michael J. Fox
Athletes, actors, and musicians — YouGov ranks the 25 most liked northern neighbors among US adults
