Despite low unemployment, America's economic worries continue
More than half (55%) of Republicans say the economy is getting better this week, which is down eight points from a week ago, and at the lowest level of economic optimism among Republicans in nearly two years.6 days ago
Is a recession coming soon? Many Americans seem to think so.
Nearly three in 10 US adults (29%) now believe the next major recession will hit within the next year, up from 18 percent in July. Among registered voters, 33 percent believe a recession is coming within the next year.24 days ago
Americans say the economy is getting worse in a rare turn for Trump
In this week’s Economist/YouGov Poll, the public gives the direction of the economy a negative rating, an outcome rarely seen during President Donald Trump’s more than two and a half years in office.27 days ago
What is the healthiest brand in 2019?
For the third year in a row, Band Aid has taken the top spot in YouGov’s BrandIndex global brand health rankings for the United States. BrandIndex constantly measures the public’s perception of thousands of brands every day, tracking a number of variables including Impression, Quality, Value, Satisfaction, Recommend and Reputation.30 days ago
A quarter of Americans plan to buy on Amazon Prime Day
One quarter (25%) of the country says they’re planning to purchase something from the online retailer over the next two days, according to a YouGov poll of 27,422 Americans2 months ago
How the affluent think about financial services
Just because someone is affluent, doesn’t mean they don’t stress about money. That stress could mean opportunity for financial services firms looking to win some new clients, according to data from the 2019 YouGov Affluent Perspective Global Study.2 months ago
Who's visiting the Titanic?
Here's a fun thing you can do with $100,000: take a guided submarine tour of the wreck of the Titanic. A company called Bluefish just started taking spectators on a very limited number of trips to see the wreckage. The price tag is hefty, but the opportunity...3 months ago
Financial Insecurity: Perceptions and attitudes of those who feel financially insecure
Seven insights into the lives of Americans who “definitely disagree” they feel financially secure3 months ago
Perceptions of financial security: Insights into what financial security means to Americans
Take a look at the traits, attitudes, and habits of Americans who feel financially secure - and those that don't - using YouGov research data.3 months ago
The low jobless rate is good for President Trump, but it’s not the only way people judge the economy
More today say the economy is getting better than said so at the start of the Trump presidency, but many Americans can’t see a positive change in their own family’s economic situation.3 months ago