Resolutions Gone Bad

Ray MartinCEO Omnibus
January 14, 2013, 11:45 AM UTC

It didn’t take long for New Year’s resolutions to be broken. 

According to the latest YouGov Omnibus survey just six days after January 1st, 11% of Americans had already broke at least one resolution while 22% had cheated a few times but were generally going well. 

About one third of the population (32%) made at least one New Year’s resolution this year.  With our food-focused holiday celebrations finally over health and fitness topped the resolution list with 37% of those who had made a resolution vowing to shed some pounds, and 28% wanting to get fitter.   

Unfortunately, the resolutions that have been broken first are the most popular ones made: losing weight and doing more exercise.   Attending regular exercise classes (19% of those who had made a resolution) or joining a gym (17%) were thought most likely to help make resolutions stick.

In an economy that is continuing harsh, personal finance was a hot topic for resolutions.  20% of those who had made a resolution were determined to spend less and save more, and 17% wanted to budget better.  Only one week in 12% had already broken the better budgeting resolution. 

Confetti from New Year's festivities litters Time Square 

For further information about poll results, and for details about methodology and Omnibus services, please email

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