CEO Data Products

In the US people are divided on whether they consider themselves financially secure. A look into those who feel financially secure – and those who do not – indicates that more than just income factors into these perceptions. 

This whitepaper uses YouGov Plan and Track and Custom Research data to evaluate and identify what makes each of these groups distinct from the general population, including:

  • Demographic and attitudinal traits across these two groups
  • Consumer and financial habits by group
  • The roles that life stage and financial circumstances play in these perceptions
  • Implications of an individual’s perceived financial security on other aspects of their life

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