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ArticleAd of the month - IHOP
In the month of August, IHOP is the brand with the greatest rise in its Ad Awareness score (whether someone has seen its ads in the past two weeks)
2017-09-12- Article
The US Ad of the Month: IHOP
The Addams Family is scaring up awareness for IHOP. The fast-casual breakfast chain IHOP saw a sharp uptick in advertising awareness this past month after it launched a campaign that featured Addams Family-themed menu adaptations. This movement in brand awareness is what makes IHOP’s Addams Family spot the YouGov Ad of the Month.
2019-11-04 - Article
IHOP is renaming things again. Here's why
IHOP wants to be all about burgers, again. One year after changing its name to IHOb to introduce hamburgers to its menu, the restaurant is doubling down on the concept and changing the name of its new line of burgers to pancakes.
2019-06-04 - Article
Parents enjoy "Kids Eat Free" at IHOP too
IHOP has timed playing the value card perfectly with parents in the US as the economy has moved back to the forefront. Their August free kids’ meals promotion seems to have broken them out of the dining pack in value perception among parents, according to YouGov
2011-08-17 - Article
People are still talking about IHOP
One in five US adults recall discussing the restaurant chain recently
2018-09-10 - Article
IHOP’s change to IHOb has people talking
Interest in dining at the restaurant chain, however, has remained relatively unchanged
2018-06-20 - Article
Amazon’s Alexa sees biggest year-over-year gain in Ad Awareness
Other risers include Amazon's Ring, IHOP, and Peloton
2019-02-13 - Article
McDonald’s #1 in Purchase Consideration For “Breakfastarians”
For so-called “Breakfastarians” -- consumers who eat breakfast meals regardless of what hour of the day it is -- the Golden Arches looks like their venue of choice. McDonald’s has the top purchase consideration among consumers who typically eat breakfast out twice a day, of all major dining chains that ...
2015-08-18 - Article
Dating Sites & Their Political Leanings
Looking to date a Republican? Your odds will be better if you sign up for eHarmony or Zoosk – their users tend to lean far more to the right than their competitors nationally, according to YouGov Profiles If you prefer your potential matches to be conservative and older, Zoosk customers ...
2016-04-29 - Article
Best Perceived dining chains by healthy eating advocates
It’s no surprise to find Subway and Panera Bread ranked high on the top 10 dining chains with the best perception by American consumers who support healthy eating the most.
2015-06-08 - Article
Netflix tops new list of brands generating positive Word of Mouth among Millennials
Dunkin' Donuts has seen the most improvement
2018-09-24
