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Public Figures in the News | Economist/YouGov Poll: August 13 - 16, 2022
Results, interactive data, and methodology on sports figures and news from the latest Economist/YouGov survey.
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Russia, Ukraine, and Foreign Policy | Economist/YouGov Poll: August 13 - 16, 2022
Results, interactive data, and methodology on Russia, Ukraine, and foreign policy from the latest Economist/YouGov survey.
2 days agoArticle
Serena Williams and Tennis | YouGov Poll: August 9 - 12, 2022
Results, interactive data, and methodology on American opinion on Serena Williams and tennis, from a August 9 - 12, 2022 YouGov survey.
4 days agoArticle
NFL Football | YouGov Poll: August 8 - 11, 2022
Results, interactive data, and methodology on American opinion on NFL football, from an August 8 - 11, 2022 YouGov survey.
7 days agoArticle
Conspiracy Theories | Economist/YouGov Poll: August 7 - 9, 2022
Results, interactive data, and methodology on Americans' attitudes on conspiracy theories from the latest Economist/YouGov survey.
9 days agoArticle
Expressing Religious Views at School | YouGov Poll: April 25 - 28, 2022
Results, interactive data, and methodology on American attitudes on religious expression from an April 25 - 28, 2022 YouGov survey.
2 months agoArticle
In-game advertising can help offer seamless brand exposure to target audiences
By Jorge Prado and Eddy Prado on Ad Week, 13th May 2022
3 months agoArticle
In-game advertising can help offer seamless brand exposure to target audiences
By Jorge Prado and Eddy Prado on Ad Week, 13th May 2022
3 months agoArticle
As the 2022 season begins, how do Americans feel about Major League Baseball?
After resolving a work stoppage that nearly canceled games, Major League Baseball is scheduled to begin its 2022 season this week with Opening Day. A recent YouGov poll asked 1,000 U.S. adult citizens about their opinions on recent MLB rule changes and on the sport more broadly.
5 months agoArticle
Most Americans who have heard about Brittney Griner being detained in Russia are concerned
By 46% to 17%, Americans who have heard about Brittney Griner’s detention believe she is being held in Russia unfairly.
5 months agoArticle
Super Bowl 2022: 27% of viewers say the commercials are their favorite part
The Rams appear to be the clear favorite to win: 47% of likely viewers expect they Rams will take home the trophy, compared to 32% for the Bengals.
6 months agoArticle
One in ten Brits are interested in the NFL
Ahead of Super Bowl LVI, we look at the interest in the NFL in Britain and dig up key insights into this audience.
7 months agoArticle
Australian Open’s pre-tournament Buzz watch
Exploring Australian Open's pre-tournament Buzz score in four markets to examine the impact of the Djokovic saga.
7 months agoArticle
Global: Which industries are best suited for sports sponsorship?
A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.
8 months agoArticle
Profile Peek: League of Legends Esport Fans in America
YouGov's latest Profile Peek sheds light on League of Legend esport fans in the US.
8 months agoArticle
Americans side with baseball players over owners in current labor dispute
When asked about the labor dispute between MLB players and owners, baseball fans tend to say that players, rather than owners, are in the right.
8 months agoArticle
Sports: Trends and insights round-up for 2021
In this piece, we’re rounding up the highlights of a year of sports insights and trends.
8 months agoArticle
Intel’s sports sponsorships are paying off
Intel's brand metrics are higher among fans of esports, the Olympics, the NBA and NFL
9 months agoArticle
What’s driving the increasing interest in women’s sport
Almost one in two people across the world believe that major, global sporting events (eg., FIFA World Cup, Olympics) are instrumental to the rise in the profile of women’s sport overall.
11 months agoArticle
Global: Motivators and barriers to gambling
International data from YouGov reveals that two in five global consumers gamble for fun (41%) while just one in ten (11%) feel it’s a reliable way to make money or is just part of their routine.
11 months ago