YouGov’s BrandIndex and TeamIndex tools tell us a lot about what these fans like. Both the 49ers fan and the Chiefs fan are likely to ask the bartender for either a Budweiser or Bud Light. These two beer brands have the highest percentage of current customers among fans of both teams headed for Super Bowl LIV at the Hard Rock Stadium in Miami on February 2.

The global streaming service, Netflix, has topped YouGov’s annual US Buzz Rankings for the second consecutive year with a score of 29.2.

Among US adults who plan to watch the Super Bowl, the most popular things to serve or eat during the game this year will be chips and dip.

From the World's Most Admired people to the most popular kind of wine, here are the top things we learned this year from YouGov polls and surveys.

Medical schools and hospitals dominate YouGov’s 2019 Brand Advocacy Rankings.

Most (66%) Americans say they believe the National Basketball Association should prioritize freedom of speech over its own business interests, according to new YouGov data.

For the second year in a row, the streaming giant has topped YouGov’s list of brands that generated the most positive Word of Mouth among US adults aged 18-34.

The American public in the latest Economist/YouGov Poll is clearly on board with the concept of equal pay. In the specific national team-soccer federation conflict, they side with the American women’s team.

In the latest Economist/YouGov Poll, Americans believe success should determine sports salaries for both sexes.

Megan Rapinoe, a co-captain of the US Women’s National Soccer Team and prominent LGBTQ advocate, has earned international praise for helping to lead America to the World Cup semifinals against England on Tuesday. Rapinoe gained even more attention after an off-the-field showdown with President Donald Trump that played out on Twitter.