By Jorge Prado and Eddy Prado on Ad Week, 13th May 2022

By Jorge Prado and Eddy Prado on Ad Week, 13th May 2022

After resolving a work stoppage that nearly canceled games, Major League Baseball is scheduled to begin its 2022 season this week with Opening Day. A recent YouGov poll asked 1,000 U.S. adult citizens about their opinions on recent MLB rule changes and on the sport more broadly.

By 46% to 17%, Americans who have heard about Brittney Griner’s detention believe she is being held in Russia unfairly.

The Rams appear to be the clear favorite to win: 47% of likely viewers expect they Rams will take home the trophy, compared to 32% for the Bengals.

Ahead of Super Bowl LVI, we look at the interest in the NFL in Britain and dig up key insights into this audience.

Exploring Australian Open's pre-tournament Buzz score in four markets to examine the impact of the Djokovic saga.

A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

YouGov's latest Profile Peek sheds light on League of Legend esport fans in the US.

When asked about the labor dispute between MLB players and owners, baseball fans tend to say that players, rather than owners, are in the right.

In this piece, we’re rounding up the highlights of a year of sports insights and trends.

Intel's brand metrics are higher among fans of esports, the Olympics, the NBA and NFL

Almost one in two people across the world believe that major, global sporting events (eg., FIFA World Cup, Olympics) are instrumental to the rise in the profile of women’s sport overall.

International data from YouGov reveals that two in five global consumers gamble for fun (41%) while just one in ten (11%) feel it’s a reliable way to make money or is just part of their routine.

We use YouGov BrandIndex to examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.

Watchers, even more than the public overall, are ready to accept that athletes can’t always perform in difficult circumstances.

A plurality (34%) of the population across 17 markets agree that they would still pay as much attention to the Summer Olympic Games if they took place every two years instead of every four.

Despite the pandemic-related restrictions on the Tokyo Olympics, sponsors of the Games gained traction in Japan even before the event began and continue to reap dividends, our data shows.

Among those who have heard a lot about the name change, half don’t approve (43% approve, 50% do not).

Who are America's gamblers? What motivates them to place bets and what are their favorite types of gambling? We understand using the newly-launched Global Gambling Profiles tool.