Almost one in two people across the world believe that major, global sporting events (eg., FIFA World Cup, Olympics) are instrumental to the rise in the profile of women’s sport overall.

International data from YouGov reveals that two in five global consumers gamble for fun (41%) while just one in ten (11%) feel it’s a reliable way to make money or is just part of their routine.

We use YouGov BrandIndex to examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.

Watchers, even more than the public overall, are ready to accept that athletes can’t always perform in difficult circumstances.

Despite the pandemic-related restrictions on the Tokyo Olympics, sponsors of the Games gained traction in Japan even before the event began and continue to reap dividends, our data shows.

Among those who have heard a lot about the name change, half don’t approve (43% approve, 50% do not).

Who are America's gamblers? What motivates them to place bets and what are their favorite types of gambling? We understand using the newly-launched Global Gambling Profiles tool.

Around half of Americans say baseball (53%) and softball (49%) should be Olympic sports.

Three in ten Americans who say they are either ‘not very interested’ or ‘not at all interested' in watching sports in general say they are likely to tune into the action from Tokyo (30%).

One quarter think the US will come in first on the overall medal table for the 2020 Olympics.

Among those Americans who are interested in this year’s Olympics, swimming tops the list of favorite Olympic sports, at 43%

Toyota is the most recommended brand among all customers in YouGov’s global analysis of 33 markets.

In this week’s Economist/YouGov poll, relatively few of those who are likely to watch would choose to attend the Games even if they could afford it.

Americans are split, with 47% disapproving of the ban and 40% approving.

Our new tool – YouGov Global Gambling Profiles – sheds light on the biggest gambling markets around the world, as well as the differences in gambler behavior and attitudes.

On the back of a widespread vaccination drive in Europe, crowds have returned to sporting events across the continent, albeit not always at grounds’ full capacity. YouGov dives into the data to understand consumer attitudes towards these changes, to ask – are people ready to go back?

A YouGov Direct survey conducted across the United States, Great Britain and Australia shows that they may be a much stronger appetite for watching live action from the 2021 Tour de France.

For most people around the world, the reasons they don’t currently engage in women’s sport are related to its lower overall profile, rather than the game or sport itself or how it’s played relative to men’s versions. That’s according to data collected by YouGov in 13 global markets.

As many would postpone the 2020 Olympic Games again (36%) as would have them played this summer (37%) in Tokyo.

A some parts of the world begin to emerge from the clutches of pandemic restrictions and as the NHL starts the process of returning to normal, YouGov took a closer look at team fandom across those international markets.