Walmart hits Impression high following news of Ellen DeGeneres collaboration
Days after the announcement, 40% of US adults were talking about the retailer, too
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Colin Kaepernick more popular among Nike customers than with the general public
Nike customers are also more receptive to the idea of brands taking a stand on current issues
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Fans of The Big Bang Theory prove receptive to advertising
As the hit sitcom enters its final season, new data suggests that brands might miss the show just as much as its viewers
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Public perception of Tesla declines
Since the beginning of 2018, the automaker’s Impression score has decreased six points
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Uber and Lyft hit all-time highs in Purchase Consideration
Both brands are also seeing their best satisfaction levels among the general public
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Vans finds its stride with van Gogh
One in five consumers aged 18-49 are currently talking about the brand
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Cabin Check: An analysis of US consumer perception towards the airlines sector
Air travel today has grown beyond transportation alone. In addition to providing an enjoyable flight, airlines must deliver a positive travel experience complete with ...
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Goosebumps fans like dogs, Bruno Mars, and Beauty and the Beast
The new Goosebumps movie is an opportunity to make the most of millennial and Gen X nostalgia
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This year’s Shark Week was buzzier than ever
During this year’s Shark Week, Discovery Channel’s Buzz score reached its highest in three years
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Positive impression of Wikipedia up among conservatives
Since July 1, 2013, Wikipedia’s Impression, Quality, and Recommend scores have increased among conservatives, yet remain lower than Wikipedia’s scores among liberals
