Walmart hits Impression high following news of Ellen DeGeneres collaboration
Days after the announcement, 40% of US adults were talking about the retailer, too
Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries.
Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry.
Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia.
Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.
Days after the announcement, 40% of US adults were talking about the retailer, too
Nike customers are also more receptive to the idea of brands taking a stand on current issues
As the hit sitcom enters its final season, new data suggests that brands might miss the show just as much as its viewers
Since the beginning of 2018, the automaker’s Impression score has decreased six points
Both brands are also seeing their best satisfaction levels among the general public
One in five consumers aged 18-49 are currently talking about the brand
Air travel today has grown beyond transportation alone. In addition to providing an enjoyable flight, airlines must deliver a positive travel experience complete with ...
The new Goosebumps movie is an opportunity to make the most of millennial and Gen X nostalgia
During this year’s Shark Week, Discovery Channel’s Buzz score reached its highest in three years
Since July 1, 2013, Wikipedia’s Impression, Quality, and Recommend scores have increased among conservatives, yet remain lower than Wikipedia’s scores among liberals