Since forming a digital wallet partnership with Google last April, online payment facilitator PayPal made one of the biggest leaps in brand health metrics
The “Tide Pod Challenge” may be sinking Tide’s consumer perception level, but that doesn’t seem to be stopping people from buying the detergent
After Immigration and Customs Enforcement agents raided 7-Eleven stores nationwide and arrested 21 undocumented workers, the chain’s consumer perception fell to its lowest level ...
Brand scandals can significantly hit your brand equity and reputation among consumers. The population may eventually forgive brands who act fast and effectively when ...
As the ways that consumers engage with television changes, brands must modify their marketing strategies to ensure they continue to reach their target audiences. ...
JetBlue moved up from fourth to third place over the past 90 days in YouGov BrandIndex’s annual holiday travel satisfaction report card
Millennials appear to have grown less fond of iced tea brands over the past two years
Following several lawsuits claiming that Apple’s iPhone batteries were designed to slow down over time, the company’s consumer perception hit a 19-month low
Organizations around the world are heading toward a cashless future increasingly driven by mobile payments. This report utilizes data from Denmark, Sweden, Germany, the ...
After seeing its consumer perception damaged during the 2016 Presidential campaign, Americans seem to have moved on from villainizing Goldman Sachs, bringing the company ...