Patagonia’s and REI’s public battles with the Interior Department over the reduction of two national monuments in Utah appear to have boosted the consumer ...
Bud Light’s medieval-ish “Dilly Dilly” TV spots are not showing the same perception gains as other parts of their fall “Famous Among Friends” campaign
The top brands which combined the largest brand health gains with increased purchase consideration across 2017 mostly fell into two distinct retail categories: athletic ...
Cosmetics and beauty chain Sephora may be able to look back at 2017 as a banner year for women’s perception of their brand – ...
Complaints about Starbucks’s new holiday cup pushing a “gay agenda” turned out to be a tempest in a coffee mug.
Recently, 30% of US consumers living in households earning $100k+ were open to purchasing an item from the brand
More consumers are hearing positive things about the coffee chain following this year's cup launch than past ones
Data highlights how social media stunts gave each brand its highest Word of Mouth score of the year with Twitter users
Over one-third of US consumers familiar the restaurant chain are open to eating there when next in the mood for food
General impression of the two retail brands is also up among US consumers aged 18-34