Samsung tops list of brands with most improved health
YouGov’s annual review of overall brand health shows that both Samsung and the Samsung Galaxy made some of the biggest gains
Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries.
Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry.
Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia.
Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.
YouGov’s annual review of overall brand health shows that both Samsung and the Samsung Galaxy made some of the biggest gains
YouGov’s annual review of overall brand health puts the bandage-maker above big tech firms such as Amazon, Google, and Netflix
Data shows consumer perception of the brand hit a new high this past winter
Over the past five years, the premium network's Impression and Satisfaction scores have continued to rise
The German meal kit company’s Impression and Satisfaction scores are outpacing those of a certain American competitor
Since the competition began, both brands have seen gains in consumer perception
Technology is changing the nature of the apparel and footwear sector and empowering consumers to make more informed shopping decisions. In fact, 40% of ...
In less than a month, the brand’s Purchase Consideration increased from 21% to 31% among US adults aged 18-34
Impression of the makeup brand has increased 13 points among women aged 18-34
Interest in dining at the restaurant chain, however, has remained relatively unchanged