Southwest Airlines’ recent series of mishaps – an engine exploding in April that resulted in a passenger death, a cracked window on a flight ... (Comments: 0)
Embroiled sportswear rivals Adidas and Nike are struggling with perception and potential revenue in ways they haven’t in a long time (Comments: 0)
Dining brands have become more than just the food they serve as consumers associate them with certain values, lifestyles, and demographics. Maximizing profits by ... (Comments: 0)
Netflix climbed from third place to the top position in perception research firm YouGov BrandIndex's annual mothers’ ranking of brand health (Comments: 0)
Nike’s consumer brand perception has held on and even rebounded quickly over the past several weeks, despite a series of damning articles about the ... (Comments: 0)
Tide’s consumer perception has still not recovered several months after the “pod eating” fad sent it to its lowest consumer perception point in at ... (Comments: 0)
Three weeks into its new “Move Mountains” marketing campaign highlighting female athletes and role models, The North Face is having trouble halting a slide ... (Comments: 0)
United Airlines is taking a long time to regain its perception mojo with prospective travelers, yet it is seemingly benefiting from a consolidated airline ... (Comments: 0)
Starbucks dropped to its lowest consumer perception level since November 2015 in the wake of a racially-charged incident in Philadelphia last week that went ... (Comments: 3)
One year after pulling its controversial Kendall Jenner ad, Pepsi’s brand perception with millennials has made an infrequently seen recovery, but they are not ... (Comments: 3)