Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries.
Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry.
Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia.
Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.
When will Americans be ready to dine-in again?
Many Americans are ready and willing to take a seat in a fast-food restaurant. According to a new YouGov survey of more than 1,200 Americans, a quarter (25 percent) are willing to dine in at a fast food restaurant in the next 30 days, while another 17 percent are willing to head inside their favorite fast-food restaurant in the next three months.03 Jun 2020
The trailer for Netflix rom com “The Lovebirds” hooked viewers hearts this week
“The Lovebirds” was the most anticipated film this week amongst YouGov Direct users. Of those who took the survey 77 percent were already aware of the film and 32 percent of users said they were already likely to see the movie before watching the trailer. That number rose to 42 percent post trailer. The trailer was a particular hit with female audiences: 50 percent of YouGov Direct users who participate in trailer questions and identify as female said that they were likely to see this film, compared with 34 percent of those who identify as male.22 May 2020
NFL Draft Poll: Fans see big things for Bengals' Burrow
A plurality of people that watched the draft (36%) think Burrow shows the most promise among the 2020 quarterback class.24 Apr 2020
Victoria’s Secret brand isn’t going anywhere — but its new owners should act fast
Victoria’s Secret may be in decline, but the struggling brand still has plenty of life left in it, YouGov data shows.26 Feb 2020
2020 Super Bowl advertising winners
A look at this year’s top Super Bowl advertising performers - those with the biggest week-over-week jump in Ad Awareness -- shows brands stuck to the basics, mostly avoiding political or wedge issues13 Feb 2020
Planters killed its mascot. Was it worth it?
Planters sent Mr. Peanut packing -- and YouGov data shows it’s getting a lot of attention for it.31 Jan 2020
Netflix dominates YouGov’s US Buzz Rankings for the second straight year
The global streaming service, Netflix, has topped YouGov’s annual US Buzz Rankings for the second consecutive year with a score of 29.2.24 Jan 2020
Who is Netflix courting by offering a Goop show?
Gwyneth Paltrow’s Goop wellness brand appears to be a hit. First, it was a newsletter. Then it was a wellness company. Now, it’s a Netflix show.09 Jan 2020
How Disney+ has helped the studio’s other brands
Since the launch of Disney+, other parts of the House of Mickey have seen a lift in positive sentiment, including the Disney Channel and the Disney Store, according to YouGov BrandIndex. Buzz score gauges whether US adults are hearing positive or negative things about a particular brand.13 Dec 2019
The business case for the sustainable coffee cup
Dunkin’s decision to eliminate foam coffee cups is probably good for the environment. It may also prove to be a deft business move. That’s because, by and large, coffee drinkers care about the environment, according to a new YouGov scale that measures how American consumers feel about sustainabili28 Nov 2019