Can Stranger Things lift more brands?
Stranger Things returns to Netflix on July 4 for its third season and brands have been lining up to create marketing partnerships and tie-ins ...
Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries.
Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry.
Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia.
Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.
Stranger Things returns to Netflix on July 4 for its third season and brands have been lining up to create marketing partnerships and tie-ins ...
Independence Day is about to hit with a bang!You're thinking fireworks, but we're thinking about the marketers set to splash your screens with patriotic ...
Take a look at the traits, attitudes, and habits of Americans who feel financially secure - and those that don't - using YouGov research ...
Crocs footwear isn't exactly known for its celebrity endorsements. But the maker of foam clogs has been seeing a spike in Buzz because of ...
The company, which has 850 locations around the globe, says the rebrand is about more than just a name. It’s introducing new menu items, ...
Toy Story 4 opens next week, and there’s a good chance that theaters will be filled with kids and their dads for the premier. ...
A sizable portion of Millennials and Gen Zers aren’t wearing deodorant or antiperspirant.
A large portion of the audience is women who live in the New York City (15%) area or in California (15%) cities like Los ...
YouGov’s Plan and Track tool offers a look at dads’ preferences for a few classic items: electronics and gadgets, power tools, and clothing. We ...
IHOP wants to be all about burgers, again. One year after changing its name to IHOb to introduce hamburgers to its menu, the restaurant ...