Old and young US adults most susceptible to fake news
41% of consumers aged 18-34 and 44% aged 65+ admit to falling for fake news
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The brands American dads recommend most
From Samuel Adams to Head & Shoulders to Delta
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Best Buy sees surge in customer satisfaction
Nearly half of all US consumers open to shopping there, too
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Talk of Ambien rises to five-year high following Roseanne tweet
At present, 15% of US adults report talking about the prescription drug
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Starbucks at 10-year workplace reputation low
With Tuesday’s racial-sensitivity training occurring at 8,000 Starbucks stores, the chain has been hit the hardest in one of its key corporate hiring points ...
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Veggie sliders boost White Castle
Five weeks after introducing its first plant-based sliders, White Castle is making perception headway with both millennials and people who consider healthy eating important
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Health and tech brands dominate 2018 Reputation Rankings
Health and technology companies take up eight out of the top 10 brands that consumers say they’d be most proud to work for
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Southwest hits 11-year perception low
Southwest Airlines’ recent series of mishaps – an engine exploding in April that resulted in a passenger death, a cracked window on a flight ...
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Adidas and Nike metrics sink from controversies
Embroiled sportswear rivals Adidas and Nike are struggling with perception and potential revenue in ways they haven’t in a long time
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Dining Out: Who’s Serving Up Success
Dining brands have become more than just the food they serve as consumers associate them with certain values, lifestyles, and demographics. Maximizing profits by ...
