Older Americans with diabetes don't see themselves enough in advertising
Four in 10 wish they could see more ads with families like theirs
Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries.
Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry.
Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia.
Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.
Four in 10 wish they could see more ads with families like theirs
Zürich-based investment bank UBS showed the biggest improvement
Walmart and Target, meanwhile, lead on Ad Awareness
Openness to buying the skin care brand also grows
Customers of the two CPG food brands disagree about companies getting involved in social issues
The hotel brand’s first celebrity ad campaign appears to be working
Buzz and Purchase Consideration make a full recovery
Data shows that the brand’s metrics are growing
More consumers report talking about the automaker, too
Americans aged 18-34 are also less likely to smoke traditional cigarettes