Many Americans would support putting Theodore Roosevelt, Martin Luther King, Jr., or Harriet Tubman on U.S. currency.

About two-thirds of Americans believe the wealthy pay too little in taxes. Very few say the same about the middle class or the poor.

Twice as many Americans prefer spinach rather than kale for nutrition, and spinach beats kale for taste in a rout.

44% of Americans never wear a suit, more have negative than positive feelings about wearing suits, and 45% say they wear suits less frequently now than they did 10 years ago.

The technology that Americans who have heard of it are most likely to think will become widespread is 3D printing; this also is the technology that people who have heard of it are most likely to say would be good for society.

While self-interest may play a role in shaping partisan attitudes toward debt cancellation, these attitudes are likely rooted in deeper ideological differences.

Women are more likely than men to have a consistent skin-care routine, to use a wide variety of products at least daily, and to be willing to spend more on products.

Some of the most divisive customer behaviors are asking to taste a bottle of wine before purchasing it, asking for multiple modifications to a menu item, and leaving no tip after receiving bad service.

Topping the list of trends that Americans are most likely to have a positive opinion of are two of the most casual items on the list: flannel shirts and graphic tees. Other highly rated items are dressier, including miniskirts and maxi skirts.

Most American kitchens have measuring cups and can openers, but tools such as zesters and mandolins are more likely to only be owned by dedicated cooks.

Eight in 10 women say they wear one most days, though far fewer do so when relaxing alone at home. And a majority say they are more comfortable when they are braless than when they are wearing a bra.

A new YouGov survey finds that a person’s teeth can have a significant impact on their self-confidence, and that Americans with higher family incomes are particularly likely to have straight, white teeth.

About one-quarter (28%) of U.S. adult citizens end up paying more than initially quoted for their online flight tickets always or most of the time, while another 16% sometimes pay more than the initial price.

When YouGov surveys Americans, we aim to ask questions that accurately measure their beliefs, expectations, and behaviors. How we ask these questions can affect how survey takers respond.

Many Americans are paying a lot for housing, worrying about housing costs, and having trouble finding affordable housing in their areas.

Americans and Germans rank at the top of the tipping tables across all nine of the services we asked about.

Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

Pepperoni has many lovers and few haters: Fewer than 1% of Americans say it's their least favorite topping.

Using the powerful YouGov BrandIndex, the top 10 biggest brand movers are determined across 13 metrics within media consumption, brand health, and purchase intent.

A recent YouGov poll explores Americans' opinions on semaglutide, an antidiabetic and weight loss drug sold under the brand names Ozempic, Wegovy, and Rybelsus that has made headlines in recent weeks.