Among people who watch horror movies, slightly more say they prefer classic horror movies (28%) to newly released ones (18%).

This week’s Economist/YouGov poll covers reactions to Jimmy Kimmel being pulled off the air, Democrats' prioritization of civil rights, Ukraine aid, opinion on whether Israel is committing genocide, Trump's tariffs, Venezuela and King Charles III

Americans have favorable views of chivalry and castles, but not the Crusades or the Inquisition

55% of Americans say it’s very or somewhat important that film and TV characters are representative of the overall population, including 21% who say it is very important.

"Wicked" is the top Best Picture pick but it's a divided field with a majority who aren't sure which film should win. And most Americans don't remember which film won last year's Best Picture award.

People with a higher self-rated relationship quality are more likely to believe that "you just know when it’s the right person."

Out of more than 30 factors, the largest shares of Americans deem as very important trust, honesty, respect, open communication, and friendship (83%).

First-date behaviors generally unacceptable include being dismissive to service staff, criticizing the other person's order, and frequently looking at your phone.

The share of Americans who agree there is a war on Christmas in the United States has fallen since December 2022, to 23% from 39%.

T-Rex is Americans' most popular dinosaur, but 41% of Americans say they don't have a favorite.

A new YouGov survey explored how Americans perceive media coverage of 16 celebrities — including former child stars such as Britney Spears and Lindsay Lohan — and whether they feel celebrity coverage has gotten more or less fair in the past 20 years.

Our latest survey finds mixed opinions on texting and public displays of affection, but overwhelming agreement that loud talking and spoiling plot points are unacceptable.

A new survey asked Americans to consider how more than 50 fictional characters from film, TV, and literature would vote in the 2024 presidential election.

YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.

This week’s Economist/YouGov poll covers the presidential election, the candidates' foreign policy credentials, conflict in Ukraine and the Middle East, the interest-rate cut, and Sean 'Diddy' Combs.

Most Americans say they know at least a little about the Roman Empire, and a majority view ancient Rome favorably.

Swifties name Taylor Swift’s “1989” as their favorite album by the singer. The poll also provides a look at the impact Swift could have on the presidential election if she were to endorse a candidate.

57% of Americans say they consume true-crime content. Popularity is high in just about all demographic groups.

Around one in five Americans (21%) play chess at least occasionally, while 43% of U.S. adult citizens who don't know how to play.

Half of Republicans say that late-night comedy shows focus too much on politics. In contrast, only 14% of Democrats do.