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The trailer for action thriller “Ava” knocked out the competition this week.
This week the winning trailer was for “The Way I See It,” a documentary about the life and work of former Chief White House Photographer, Pete Souza.
Netflix nabbed the most effective and most popular trailer this week with “The Social Dilemma,” a powerful documentary about the dangerous impact of social networking on mankind.
The trailer for “Love, Guaranteed” was the most effective at persuading users to consider seeing a film this week. Before viewing the trailer, 19 percent of respondents said they were likely or somewhat likely to see this new Netflix film. After watching the trailer, that number rose to 41 percent.
Step right up to see the most effective trailer of the week. It belongs to “The One and Only Ivan,” a star-studded CGI circus adventure from Disney Studios.
The people have spoken: Morgan Freeman should be the next celebrity president of the United States.
The actor who Americans would most like to have as president is Morgan Freeman, who also came out on top overall across all categories.
Freeman was chosen as the pick for celebrity president in 81 percent of the head-to-head matchups he faced. Not far behind is Denzel Washington, who triumphed in 76 percent of his matchups.
Many of the celebrities in our survey have relationships with each other. There are famous families, friends, frenemies and straight-up foes. Here's how they fared when measured up against each other.
The list included several athletes, and although none of them made it to the championship celebrity list – some did a lot better than others. So, who are the top five athletes Americans would want to see off the court, and in the office?
Judge Judy Sheindlin was chosen as the pick for president in 69 percent of the head-to-head matchups she faced.
So, when pitted against one another, which musician would conquer not only the charts – but the White House as well?
The list of top 10 celebrities is dominated by men, with one exception: Judge Judy Sheindlin.
Netflix’s new film “Project Power” knocked out the competition out this week, taking home the mantle of most popular and most effective trailer.
Of those who took the survey, 77 percent were already aware of The Secret Garden and 18 percent of users said they were already likely to see the movie before watching the trailer.
Before watching the trailer for Cut Throat City, just 7 percent of YouGov Direct users said they were somewhat or very likely to watch the film. However after users viewed the energetic trailer, that number increased to 36 percent.
New research from Yahoo News/YouGov finds that most (56%) Americans think that cancel culture in the United States is a very big (28%) or somewhat big (28%) problem.
The most effective trailer of the week on YouGov Direct was for Amazon Studios period drama Radioactive.
“We Are Freestyle Love Supreme” was the most anticipated film this week amongst YouGov Direct users.
Prior to seeing the "Old Guard" trailer, 28 percent of YouGov Direct respondents said they were likely to see this action flick. But after viewing the trailer on the YouGov Direct App, 47 percent said they were now likely to see it.