- Article
How Americans think fictional characters would vote in 2024
A new survey asked Americans to consider how more than 50 fictional characters from film, TV, and literature would vote in the 2024 presidential election.
3 days ago - Article
The election, war, the economy, and Sean 'Diddy' Combs: September 21 - 24, 2024 Economist/YouGov Poll
This week’s Economist/YouGov poll covers the presidential election, the candidates' foreign policy credentials, conflict in Ukraine and the Middle East, the interest-rate cut, and Sean 'Diddy' Combs.
about 1 month ago - Article
What Americans think about the Roman Empire
Most Americans say they know at least a little about the Roman Empire, and a majority view ancient Rome favorably.
about 2 months ago - Article
In 2024, what’s the most popular Taylor Swift album among her American fans?
Swifties name Taylor Swift’s “1989” as their favorite album by the singer. The poll also provides a look at the impact Swift could have on the presidential election if she were to endorse a candidate.
3 months ago - Article
True crime: How does the genre affect Americans?
57% of Americans say they consume true-crime content. Popularity is high in just about all demographic groups.
4 months ago - Article
How many Americans play and follow chess
Around one in five Americans (21%) play chess at least occasionally, while 43% of U.S. adult citizens who don't know how to play.
5 months ago - Article
Who watches late-night comedy?
Half of Republicans say that late-night comedy shows focus too much on politics. In contrast, only 14% of Democrats do.
5 months ago - Article
Most wine drinkers don’t think they could tell the difference between a $10 bottle and a $100 one
When it comes to choosing a bottle, cost is the most important factor for many wine drinkers.
7 months ago - Article
For most film fans, the 2024 Oscars are about 'Oppenheimer' and 'Barbie'
Around 27% of Americans say they'll watch some or all of the 2024 Academy Awards on Sunday, March 10. Most of those who do watch say they'll be rooting for either "Oppenheimer" or "Barbie" — two of the biggest movies released last year.
8 months ago - Article
Oppenheimer is Americans' top pick for Best Picture at the 2024 Oscars
With the exceptions of Oppenheimer and Barbie, few Americans have seen any of this year's nominees as of a few weeks before the Academy Awards on March 10, though sizable shares say they would like to see each one.
9 months ago - Article
54% of Americans read a book this year
Just over half of all Americans said they read at least one book in 2023. Most of them read just a few books this year.
11 months ago - Article
Do you think Die Hard is a Christmas movie? That might depend on how old you are
Americans are more likely to say Die Hard isn't a Christmas movie. But younger people are more willing than older people to say the Bruce Willis film — and 9 other borderline flicks — are Christmas movies.
11 months ago - Article
What do Americans think about Mr. Darcy and other fictional love interests?
Among the 24 characters included in the poll, Princess Leia from Star Wars and Jack from Titanic are viewed favorably by the largest shares of Americans.
11 months ago - Article
I do or don't: Surveying Americans on wedding etiquette
Most people — especially older Americans — believe that couples today spend too much money getting married, and a significant share say they spend too much time on wedding planning.
12 months ago - Article
Ranking the fashion trends Americans love and hate
Topping the list of trends that Americans are most likely to have a positive opinion of are two of the most casual items on the list: flannel shirts and graphic tees. Other highly rated items are dressier, including miniskirts and maxi skirts.
12 months ago - Article
How many books Americans own — and how they organize them
How do Americans organize their books? A new survey shows that depends a lot on how many books they own
about 1 year ago - Article
Lots of Americans like both Taylor Swift and Travis Kelce — and their new relationship
New polling by YouGov finds that there is significant overlap between the fan bases of each: One in five Americans (22%) with at least a fair amount of interest in professional football also identify as a fan of Swift — defined throughout this article as someone who says they are either a major Swift fan or somewhat of a fan.
about 1 year ago - Article
What Americans think about boundaries and romantic relationships
A new YouGov survey reveals that many Americans have mixed feelings about relationship boundaries and that many are familiar with many therapy-speak words.
about 1 year ago - Article
Most American adults under 30 prefer watching TV with subtitles — even when they know the language
Popular reasons for using subtitles include enhanced comprehension, helping to understand accents, noisy environments, and hearing difficulties.
about 1 year ago - Article
Where do hamburgers come from?
Germans are more certain they are American than Americans are
about 1 year ago