Entertainment & celebrity

  • Article

    TV sitcom reboots: What America wants to watch

    Streaming services are throwing around hundreds of millions of dollars for the rights to popular shows that have long been over, including recent notable deals for Friends and the Office. These services, as well as traditional networks, are also keen to reboot old favorites in an effort to rekindle old love of shows and stoke some nostalgia. But what are America’s favorite non-current sitcoms?

    about 20 hours ago
  • Article

    Why Verizon’s Disney+ subscription offer could be a blockbuster deal

    Verizon is trying to entice new customers with free Disney+ subscriptions -- and it’s a match that could pay off for both companies. Verizon announced on October 22 it will offer a free year subscription to Disney+ to new and existing wireless customers and to new Fios home internet and 5G home internet customers.

    3 days ago
  • Article

    We asked who would play you in a movie about you. Here’s how you responded

    If Hollywood were to release a movie about your life, chances are you’d pick Sandra Bullock or Tom Hanks to play you.

    10 days ago
  • Article

    Who is America’s favorite Sesame Street character?

    YouGov’s data indicates that at least 75 percent of Americans under 55 have a favorite Sesame Street character.

    15 days ago
  • Article

    Why CNN would be a good home for Shepard Smith

    Weeks after Shepard Smith’s abrupt departure from Fox News, CNN president Jeff Zucker said his network would be “open” to talks with the former anchor -- and that could be an ideal home for the long-time broadcast journalist, according to YouGov data.

    16 days ago
  • Article

    14% of Americans have a zombie apocalypse plan

    Almost a quarter of Millennials (24%) have a zombie plan prepared, compared to 15 percent of Generation X and 6 percent of Baby Boomers.

    about 2 months ago
  • Article

    Will reactions to the last season of Game of Thrones negatively impact its Emmy worthiness?

    The 71st Primetime Emmy Awards are coming and this year’s event could be the encore to one of TV’s megahit shows—HBO’s Game of Thrones.

    about 2 months ago
  • Article

    Most Americans expect this year’s Emmys will be political

    New data from YouGov finds that nearly six in 10 (59%) Americans believe that the Emmys this year will be very or somewhat political.

    about 2 months ago
  • Article

    The US Ad of the Month: Capital One

    One of America’s largest bank chains, Capital One, is seeing advertising gains after announcing its partnership with pop-star Taylor Swift to launch her new album, Lover.

    2 months ago
  • Article

    What is the healthiest brand in 2019?

    For the third year in a row, Band Aid has taken the top spot in YouGov’s BrandIndex global brand health rankings for the United States. BrandIndex constantly measures the public’s perception of thousands of brands every day, tracking a number of variables including Impression, Quality, Value, Satisfaction, Recommend and Reputation.

    3 months ago