Article
Amber Heard and Johnny Depp Trial | YouGov Poll: May 20 - 22, 2022
Results, interactive data, and methodology on Americans' attitudes on the defamation trial with Amber Heard and Johnny Depp, from a May 20 - 22, 2022 YouGov survey
about 9 hours agoArticle
How often do Americans accidentally refer to babies by the wrong gender?
Among Americans who say they sometimes encounter babies, over half (53%) say they occasionally use a gendered term (such as “boy” or “he”) to refer to a baby before being told the baby’s gender, according to a May 17 - 18, 2022 YouGov survey.
4 days agoArticle
Which superstitions are Americans most likely to believe?
A recent YouGov poll asked Americans whether they believe in 30 good- and bad-luck superstitions. The three good-luck superstitions polled that the largest share of Americans say they believe in are making a wish while blowing out birthday candles (28%), seeing a shooting star (28%), and saying bless you when someone sneezes (27%).
14 days agoArticle
Mother's Day | YouGov Poll: April 27 - 30, 2022
Results, interactive data, and methodology on Americans' attitudes on Mother's Day from an April 27 - 30, 2022 YouGov survey
18 days agoArticle
Luck and Superstitions | YouGov Poll: April 26 - 30, 2022
Results and methodology on Americans' attitudes on luck and superstitions from an April 26 - 30, 2022 YouGov survey
21 days agoArticle
TV and Streaming | YouGov Poll: April 21 - 25, 2022
Results, interactive data, and methodology on Americans' attitudes toward television and streaming from an April 21 - 25, 2022 YouGov survey
27 days agoArticle
One in four Americans say they believe in astrology
YouGov’s latest poll finds that a little more than one-quarter of Americans (27%) – including 37% of adults under 30 – say that they believe in astrology, or that the position of the stars and planets influences people’s lives. About half of Americans (51%) say they don't believe in astrology and 22% are unsure.
27 days agoArticle
Meta launches two creator funding programmes to monetise metaverse
By Andrew Hutchinson on Social Media Today, 11th Apr 2022
about 1 month agoArticle
What is the best recent Oscar winner for Best Picture, according to American movie watchers?
YouGov polling suggests that relatively few Americans have seen "CODA", the most recent Oscars Best Picture winner, and fewer than half of U.S. adult citizens have seen each of the recent Best Picture winners — with just a handful of exceptions.
about 1 month agoArticle
As the 2022 season begins, how do Americans feel about Major League Baseball?
After resolving a work stoppage that nearly canceled games, Major League Baseball is scheduled to begin its 2022 season this week with Opening Day. A recent YouGov poll asked 1,000 U.S. adult citizens about their opinions on recent MLB rule changes and on the sport more broadly.
about 2 months agoArticle
Trust in Media 2022: Where Americans get their news and who they trust for information
The most politically polarizing media outlet is CNN. Nearly two-thirds of Democrats (66%) rate CNN as trustworthy, compared to 11% of Republicans, a 55-point difference, larger than for any other outlet.
about 2 months agoArticle
Three in five Americans say Will Smith was wrong to hit Chris Rock
By 39% to 34%, Americans disapprove of the Academy Awards allowing Will Smith to remain at the show after having hit Chris Rock.
about 2 months agoArticle
What Americans think of the Oscars in 2022: Politics, diverse nominees, and COVID-19
Many Oscars poll questions expose big political divides around a night of celebration for motion pictures.
2 months agoArticle
Oscars 2022: Americans say Best Picture competition is wide open
“King Richard” leads in share of viewers who loved it, in share who loved or liked it, and in fewest who hated it.
2 months agoArticle
Would you rather be smart and sad or dumb and happy? Americans are divided.
New polling from YouGov finds that on the question of whether they would rather be smart and sad or dumb and happy, Americans are almost evenly divided.
3 months agoArticle
Instagram or Snapchat: which platform should brands use for their social strategy?
By Lane Fisher on Brafton, 15th Feb 2022
3 months agoArticle
What are Americans’ love languages?
YouGov surveyed 1,000 Americans about their preferences for giving and receiving love. We find that Americans prefer to receive love through quality time with their partners and physical touch. Far fewer want gifts and acts of service.
3 months agoArticle
Should TV, movies, and books reference the pandemic, or ignore it?
26% of US adults polled prefer that shows, movies, and books set during the pandemic reference it, while 28% do not.
4 months agoArticle
The reach of gaming influencers globally
A look at markets and demographics in which gaming influencers hold the most sway?
5 months agoArticle
Title spotlight: Minecraft
A look at the shares of consumers in four key gaming markets – the United States, the United Kingdom, Germany, and France – that played the Minecraft in the last month.
5 months ago