Entertainment & celebrity

  • Article

    Will reactions to the last season of Game of Thrones negatively impact its Emmy worthiness?

    The 71st Primetime Emmy Awards are coming and this year’s event could be the encore to one of TV’s megahit shows—HBO’s Game of Thrones.

    2 days ago
  • Article

    Most Americans expect this year’s Emmys will be political

    New data from YouGov finds that nearly six in 10 (59%) Americans believe that the Emmys this year will be very or somewhat political.

    3 days ago
  • Article

    The US Ad of the Month: Capital One

    One of America’s largest bank chains, Capital One, is seeing advertising gains after announcing its partnership with pop-star Taylor Swift to launch her new album, Lover.

    18 days ago
  • Article

    What is the healthiest brand in 2019?

    For the third year in a row, Band Aid has taken the top spot in YouGov’s BrandIndex global brand health rankings for the United States. BrandIndex constantly measures the public’s perception of thousands of brands every day, tracking a number of variables including Impression, Quality, Value, Satisfaction, Recommend and Reputation.

    about 1 month ago
  • Article

    Ariana Grande is the most popular MTV VMA Artist of the Year nominee

    Almost four in ten (38%) Americans have a positive opinion of Ariana Grande, who is nominated for Artist of the Year at the 2019 MTV Video Music Awards

    about 1 month ago
  • Article

    44% of Americans say Hollywood should cast more diverse actors

    The Emmy nominations for 2019 have been released. New research from YouGov finds that more than four in 10 (44%) Americans believe Hollywood creators should make a concerted effort to cast more diverse actors.

    about 1 month ago
  • Article

    Why Idris Elba is so good for Fast and Furious

    Overall, Elba is viewed positively by fans of the Fast and Furious films -- that is anyone who have said they really like the previous 7 films, a sample of more than 2,500 people in YouGov’s Plan and Track tool. More than half, 61 percent said they had a positive view of the actor. That’s more than the national average: about 48 percent of America has a positive view of Elba.

    2 months ago
  • Article

    How to market to the moon landing

    Marketers will surely be trying to evoke nostalgia and space interest with campaigns timed for the 50 year anniversary of the Moon Landing. We’ve got some tips on where to target advertising to catch the attention of Space enthusiasts.

    2 months ago
  • Article

    Why Taylor Swift is good for business

    From a brand perspective, Swift is an ideal partner. Not only does she resonate positively with at least half of America, her fans seem to absorb advertising messages more than most Americans do. And, in a lot of cases, they seem more likely to pass along the message as a recommendation to a friend or family member, or to post on social media.

    2 months ago
  • Article

    Can Stranger Things lift more brands?

    Stranger Things returns to Netflix on July 4 for its third season and brands have been lining up to create marketing partnerships and tie-ins with the popular show about '80s teens and supernatural events. 68 percent of people have heard of the show and 39 percent have...

    3 months ago